Influencer advertising has risen in prominence over time and has earned its place as a key pillar of digital advertising. Nevertheless, regardless of its fast development, some misconceptions surrounding influencer advertising nonetheless exist.
Because the business continues to develop, it’s essential to deal with some frequent myths in order that extra manufacturers can profit from a profitable influencer advertising technique.
Delusion #1: Influencer advertising is dear
Model partnerships with macro-influencers or celebrities usually include a hefty price ticket. Fortuitously, there are additionally cheap methods to hold out an influencer marketing campaign.
A technique is to do a gifting marketing campaign, the place you ship your merchandise to influencers and key opinion leaders (KOL) inside your area of interest and ask them to put up a product evaluate on-line. This may assist you lengthen your model visibility with out busting your funds.
One other means is to have a look at micro-influencers (who’ve between 10,000 to 100,000 followers on a selected social media platform) or nano-influencers (who’ve 1,000 to 10,000 followers) as they usually price much less to interact.
Costs additionally range primarily based on how you intend to work with these people. A one-off put up for a selected marketing campaign is extra reasonably priced, however a long-term collaboration could also be less expensive in the long term.
Delusion #2: Nano and micro-influencers are much less efficient
In the case of influencer advertising, larger isn’t at all times higher—extra followers don’t essentially equate to extra worth for manufacturers. It could thus be finest to think about different key efficiency metrics as a substitute of solely specializing in follower rely.
For one, it’s essential to think about the influencer’s area of interest. For instance, a make-up model wouldn’t have interaction a meals influencer even when they’ve a excessive follower rely. You want influencers who deal with influencing your market and are aligned along with your model’s values, so as to attain the proper target market.
Moreover, you need to think about the influencer’s engagement fee. On this regard, nano and micro-influencers could also be higher decisions, as they have a tendency to have larger engagement charges than top-tier influencers.
Delusion #3: Paid partnerships are exhausting to arrange
Do you know that you just solely want a Enterprise profile to entry Instagram’s Branded Content material instruments?
You merely must go to “Settings”, choose “Enterprise,”, scroll right down to “Branded Content material” and activate the “Manually Approve Tags” button. After this, you’ll be able to permit different accounts to create sponsored content material to your model.
Delusion #4: All influencers purchase followers
In the event you’re paying for an influencer partnership, it’s pure to surprise in case your influencer’s followers are actual individuals, not simply bots. The excellent news is that purchasing followers has grow to be a much less frequent observe as growing emphasis has been positioned on lively engagement fairly than follower rely.
You may as well take steps to make sure that you’re not working with influencers with many faux followers, similar to checking their engagement fee and utilizing instruments on-line that may separate actual individuals from bots.
Delusion #5: Influencer advertising isn’t for B2B manufacturers
Influencers exist in each business, whether or not it’s B2C or B2B.
B2B influencers assist the focused companies assess whether or not the promoted services or products is important and helpful for the model. Therefore, whereas B2B influencers don’t essentially drive instantaneous purchases, they’re important in enhancing model sentiment and constructing model belief.
Conclusion
Hopefully, debunking these myths has helped you higher perceive the influencer and KOL advertising technique. There are influencers of many alternative sorts: some are dearer, and others are extra reasonably priced; some work for B2C manufacturers, whereas others are higher suited to B2B. Therefore, it is very important select the proper influencer to work with to optimise your outcomes.
For these trying to work with the proper social media influencer in Singapore, take a look at Kobe. We’re an influencer advertising company skilled in matching manufacturers with influencers for optimum outcomes. Contact us at https://www.getkobe.com/ to seek out out extra.
