4 years after the launch of GDPR and one yr after Apple’s App Monitoring Transparency launch, entrepreneurs are nonetheless grappling with the fact of the privacy-first period because it turns the advertising and marketing “greatest practices” of the final decade on its head and exposes a degree of uncertainty.
On this on-demand webinar, BlueConic’s COO and President, Cory Munchbach, was joined by Forrester Analyst and visitor speaker, Stephanie Liu, to debunk 4 myths of client knowledge privateness which are holding entrepreneurs again.
The presentation covers:
- The spectrum of client preferences about their knowledge privateness
- What you possibly can change about your advertising and marketing operation to adapt
- How entrepreneurs use a buyer knowledge platform (CDP) to help a mutual worth alternate between the enterprise and the patron
Entry the recording right here.
New on Search Engine Land