All through his in depth profession, Daniel Craig has stoically (and stylishly) battled terrorist organizations, solved difficult murders and even confronted off with aliens in Cowboys and Aliens. Suffice to say, he has change into one of many enduring faces of the motion style, seemingly all too ready for a second of drama and intrigue.
However in his newest work—a brief movie for Belvedere Vodka—you gained’t discover any of that. As an alternative, you’ll witness a person gentle on his toes, able to let unfastened.
The model debuted a brand new spot starring Craig and directed by Taika Waititi titled “Lastly.” In the beginning of the two-minute-long movie, Waititi captures a suave, mysterious scene paying homage to a James Bond movie. However with a fast transition, the vitality shifts to one thing rather more playful as Craig ditches the crisp tux and black-and-white filter for a extra informal leather-based jacket look.
Fashionable and genuine
Backed by an authentic monitor from Rita Ora and U.Okay. rapper Giggs, Craig channels choreography by JaQuel Knight and dances all through a complicated Parisian lodge and, at one level, on prime of water in a pool. The movie’s title, “Lastly,” refers to Craig’s first sip of Belvedere, which he was presumably ready patiently to take pleasure in.
The ultimate shot exhibits Waititi within the director’s chair advising Craig to be himself—a nod to the model’s intention for authenticity.
“Lastly” is an particularly notable marketing campaign for Belvedere for various causes. Except for solidifying a brand new relationship between the model and Craig, the work may also debut on a Occasions Sq. billboard—a primary for the model.
“We’re thrilled to introduce Daniel Craig as the brand new face of Belvedere Vodka with this unforgettable marketing campaign,” mentioned Belvedere CEO and president Francois Xavier Desplancke. “The marketing campaign ushers in a brand new period for Belvedere by which self-expression, authenticity and magnificence are celebrated in all types.”
After its Time Sq. reveal, the marketing campaign will proceed in digital and print.
CREDITS:
Director: Taika Waititi
Choreography: JaQuel Knight
Soundtrack: Rita Ora; Nathaniel Thompson (Giggs)
Images: Juergen Teller
Styling: Christine Centenera
