Critical Tissues has been awarded £1m in airtime with Sky.
The eco rest room paper model was up towards Ecosia, Homethings, Royal Mail, and WUKA within the finals. Every of the finalists gained £250,000 and Critical Tissues gained a further £750,000 in promoting help.
The initiative challenges manufacturers to make ‘sustainable attainable’ of their promoting campaigns. The winners have been chosen based mostly on their dedication to a carbon-zero future.
Critical Tissues produces 100 per cent recycled rest room roll from post-consumer-use recycled paper within the UK. Tinheritor successful advert was chosen due to it’s ‘class altering product’. They have been additionally praised for the ‘compelling’ approach wherein their mission was introduced.
The sensible @SeriousTissues have solely gone and gained the GRAND PRIX on the 2022 Sky Zero Footprint Fund Initiative! 🌳🧻
So proud to have created the successful movie, which was described by judges as a “compelling approach” to point out their mission. Have a watch:https://t.co/ubi2zBH3iv pic.twitter.com/pdPCcN4RSM
— Wonderhood Studios (@WonderhoodHQ) December 8, 2022
Co-founder of Critical Tissues, Chris Baker commented: “Successful this prize is totally game-changing for us. It’s powerful beginning a enterprise, going up towards big gamers. So many manufacturers wish to disrupt and would profit from the ability of TV to achieve mass audiences. We’re so grateful to have been given this chance by Sky to entry TV promoting in such an early stage of our enterprise, one thing we by no means thought was doable.”
Chris’s Co-founder Martin McAllister stated, “We wish to congratulate the entire finalists for not solely their sensible advertisements but additionally their efforts in direction of a sustainable future. It has been an absolute blast attending to know everybody by way of the method and are already enthusiastic about benefiting from the prize.”
Sarah Jones, Director of Planning at Sky Media, commented: “We’re thrilled that we have been in a position to deliver again the Sky Zero Footprint Fund for a second yr. This takes our whole funding to £4 million of promoting worth that’s serving to drive sustainable behaviour change. All 5 of our winners will play a key function in encouraging the nation to make modifications to assist the planet, utilizing the ability of TV. I wish to subject an enormous congratulations to Critical Tissues for successful the £1 million Grand Prix, towards a gaggle of excellent pitches.”
