Create a Steal-Worthy Affirmation Electronic mail Template with ActiveCampaign

Affirmation emails hardly ever obtain the eye they deserve. Usually, they’re too wordy, too dry, too laborious to learn, or too uninformative. Naturally, prospects get used to boring and ineffective affirmation emails, so that they don’t open them. Entrepreneurs, in flip, surrender and don’t even attempt to make them extra interesting.

It’s time to interrupt this vicious cycle and make affirmation emails extra beneficial and thrilling for you and your viewers.

Let’s speak about what makes an excellent affirmation e-mail template and methods to keep away from widespread errors when designing it. We’ll additionally present you elegant affirmation e-mail template examples and focus on what’s so particular about them.

Desk of contents

1. Why do you want a novel affirmation e-mail template?
2. 8 varieties of affirmation e-mail templates and methods to use them
3. 8 parts of an efficient affirmation e-mail template
4. Create and customise your affirmation e-mail template in minutes

Why do you want a novel affirmation e-mail template?

Companies put quite a lot of effort into industrial newsletters however are inclined to neglect about transactional emails, which is a disgrace. They don’t should be purely utilitarian—you need to use them to convey further data, information your prospects, and extra.

A affirmation e-mail is a kind of transactional e-mail used to verify buyer actions, and its potential is essentially underexplored. They’re normally despatched utilizing advertising and marketing automation.

There are various causes to make your affirmation emails shine a bit brighter:

1. As a substitute of interrupting your circulation of entertaining, industrial, and academic emails with “boring” messages, create a completely easy, constant model expertise in your subscribers.
2. Enhance upon an ordinary affirmation e-mail template and delight your viewers by making it extra useful and to the purpose.
3. Present steering in your prospects and use plain language to elucidate what they need to do subsequent.
4. Assist your viewers handle their order or subscription with 1 click on to forestall buyer frustration.
5. Make your model communications actually memorable and distinctive by being attentive to the little particulars your opponents ignore.

As you possibly can see, it’s not nearly e-mail design consistency—by bettering your affirmation emails, you additionally take away friction from the shopper journey.

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8 varieties of affirmation e-mail templates and methods to use them

Earlier than you go any additional, it is advisable make sure that you ship sufficient affirmation emails. Affirm each important motion your consumer takes, not simply their purchases. It’ll assist your prospects keep away from confusion, get rid of pointless worries, and keep in charge of their interactions along with your model.

Listed here are the primary affirmation e-mail sorts and the way you need to use them:

• Order affirmation e-mail: summarize the customer’s order and inform them that it’s being processed.
• Appointment affirmation e-mail: notify the consumer that they’ve efficiently booked an appointment and ship all of them the vital particulars.
• Subscription affirmation e-mail: affirm that the consumer has subscribed to your e-newsletter or service and rapidly summarize the circumstances.
• Registration affirmation e-mail: let the consumer know they’ve registered in your platform and may begin utilizing it.
• Reserving affirmation e-mail: ship the consumer an itinerary and recommendations on methods to change or cancel their reserving.
• Suggestions affirmation e-mail: thank the consumer for his or her suggestions and allow them to know you’ve began processing it.
• Software acknowledgment e-mail: notify the consumer that you simply’ve acquired their utility and allow them to know after they’ll hear from you.
• Contribution affirmation e-mail: thank the consumer for offering vital data or sharing their opinion and point out how their contribution will enable you to ship higher service.

8 parts of an efficient affirmation e-mail template

Now, let’s speak about ensuring your template’s anatomy is ideal, from header to footer.

We’ll deal with 8 essential affirmation e-mail template parts and focus on methods to benefit from them. On this part, you’ll additionally discover real-world examples and study a number of intelligent methods from profitable manufacturers.

#1. Topic line

With no catchy topic line, you gained’t have the ability to talk the significance of your e-mail to your recipient. However how do you make it pop with out sliding into clickbait or overusing all caps and emojis?

Comply with these guidelines when writing topic traces in your affirmation emails:

1. Preserve it useful—reserve your creativity for the e-mail physique.
2. Use lively phrases like “Affirm” or “Get began.”
3. Add some personalization: “Listed here are your journey particulars.”
4. Use exclamation factors carefully.

Right here’s affirmation e-mail topic line instance:

The festive illustration helps get the message throughout and reveals buyer appreciation with out saying an excessive amount of. Additionally, the brand on high makes this affirmation e-mail extra recognizable.

If you happen to’re bored with brainstorming artistic concepts in your e-mail campaigns, attempt our free topic line generator to create compelling topic traces very quickly and cross this job off your to-do listing.

#2. Personalization

Simply to make it clear, affirmation emails are usually customized by default since they include particular order particulars. Nevertheless it shouldn’t cease you from making them sound pleasant, actual, and personable.

This instance demonstrates why inserting extra user-specific data, similar to their identify, into emails performs an enormous function.

Refined e-mail personalization makes customers pay extra consideration to the content material of the e-mail as a result of they know that it’s supposed particularly for them and no 1 else.

#3. Branding

Your affirmation e-mail template doesn’t should scream about your model, nevertheless it does should assist your model identification and gently remind your recipients who the e-mail is from. Additionally, branding merely makes an e-mail affirmation extra enticing and thrilling to take a look at.

Use essentially the most primary branding parts in your affirmation emails, similar to:

• Brand
• Model colours
• Model fonts
• Illustration fashion
• Tone of voice

Reasonable branding will assist your emails stand out with out making them look cumbersome or overwhelming. You’ll be able to specific your model character by witty affirmation e-mail copy, too. Add a number of distinctive touches to an ordinary textual content or, even higher, write it anew.

#4. Design

Transactional emails are sometimes illustration-deprived, which is unfair as a result of visuals assist appeal to consideration, put customers in the appropriate temper, and convey a message. Attempt to use photos and typography to dilute the “seriousness” of your affirmation emails and shock and even amuse your viewers.

This instance proves slightly creativity of their affirmation emails, which works a good distance. Although it’s a typical order affirmation, the creators of this e-mail managed to make it entertaining, lighthearted, and unforgettable.

#5. Name to motion

Like some other transactional e-mail, a affirmation e-mail must be significant and actionable. Make it crystal clear to your customers what they should do and why—use 1 outstanding, hard-to-miss CTA button and take away any potential distractions round it. To maintain issues clear and tidy, use your model colours so as to add some visible distinction.

If it is advisable embody one other call-to-action, attempt to make it much less attention-grabbing and produce it nearer to the footer. In any other case, you’ll depart your subscribers puzzled as to what you need them to do.

#6. Cancelation directions

Give your prospects directions on what to do if they should take a step again. What in the event that they need to cancel their order? How do they get a refund? Who do they contact if their cost technique doesn’t work? How do they alter or prolong their reserving? 

Be sure to hyperlink to your customer support chat or assist middle in your affirmation message in case your customers have these or comparable questions. This manner, they’ll see that you simply’re not simply making an attempt to promote them one thing however that you simply genuinely need them to have an incredible expertise along with your product.

This instance additionally illustrates one other nice follow—insert little suggestions in your affirmation emails to assist your prospects uncover new product options, use circumstances, or different advantages they could not learn about. The footer of your e-mail can be place for Unsubscribe hyperlinks.

#7. Sharing choices

Order affirmation emails assist prospects test the correctness of their transport handle, monitor their orders, and ask for refunds. It’s the identical story with appointment and reserving affirmation emails—they typically include vital data, similar to instructions, a affirmation quantity, a cancelation coverage, and so forth. Why let these emails drown in your customers’ inboxes when you possibly can simply make them downloadable and shareable?

You’ll be able to point out your referral program to assist your viewers share their constructive shopping for expertise with their social circle, like on this instance.

There’s one more reason so as to add a Share button to your affirmation e-mail template. If it’s a reserving affirmation, your guests could need to ship it to their buddies, household, or folks they’re touring with. Sharing choices will assist them talk extra effectively and guarantee their security throughout the journey.

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#8. Signature

A signature is the final however not least part of a well-designed e-mail affirmation. Merely utilizing your mail handle for that isn’t at all times sufficient—you possibly can go the additional mile and add your identify or introduce your workforce to make a extra private connection along with your prospects.

Even large manufacturers similar to Airbnb are actively utilizing this trick to remind their contact listing that there’s an actual individual behind every e-mail.

The one drawback of this follow is that when you point out your identify, it is advisable develop into accessible in your prospects to dwell as much as their expectations. So, ideally, your affirmation emails must be signed by somebody who will help in case your patrons run into issues with their order and resolve to contact them.

FAQs

What’s a affirmation e-mail?

A affirmation e-mail is a transactional e-mail despatched in response to particular consumer actions. Normally, a affirmation e-mail follows a purchase order, sign-up, accomplished reserving, or registration. It incorporates a brief abstract of the motion that has taken place, features a thank-you observe, and notifies the recipient of what is going to occur subsequent.

Who can profit from utilizing a affirmation e-mail template?

Companies of all sizes can profit from together with affirmation emails of their communications. Affirmation emails aren’t simply technical emails—in addition they present reassurance, give prospects peace of thoughts, and get them enthusiastic about their buy or an upcoming occasion. In addition they assist prospects simply monitor and handle their orders, reservations, or subscriptions.

The place can I discover a free affirmation e-mail template?

Our professionally-crafted, responsive e-mail templates are free to make use of with each ActiveCampaign pricing plan. Why not test them out throughout your 14-day free trial?

Create and customise your affirmation e-mail template in minutes

With ActiveCampaign, you possibly can select from over 250 customizable templates that may simply be was gorgeous affirmation emails. When you’ve discovered the appropriate template, you can also make it extra on-brand with our drag-and-drop builder—you don’t should code or design something from scratch until you need to.

It’s also possible to create an e-mail template your self to make one thing completely distinctive and beat your opponents. Ship direct or automated e-mail campaigns utilizing your personalized templates and assist your progress with the assistance of different ActiveCampaign options, instruments, and integrations. You don’t want any particular expertise to get began!