This ongoing marketing campaign will function packaging redesigns for all merchandise, together with Extremely Consolation and Extremely Clear bathroom paper, and FreshCare and UltraFresh flushable wipes, which can use shade coding to characterize the distinctive options of every.
“Trying forward, Cottonelle is dedicated to making sure everyone, in all places has the care down there they deserve. We’re not shying away from these hard-to-have conversations, and customers can anticipate subsequent campaigns to handle down there care in the same means,” Metz added.