Content material API for Procuring and Google Advertisements API up to date for nation concentrating on

Updates to the nation concentrating on for buying merchandise, with the introduction of the feedLabel area, have begun.

Latest updates to the API. Final month we introduced that Google was eradicating the nation concentrating on necessities had been being eliminated and changed with a brand new feedLabel area. Immediately Google introduced updates to these modifications together with:

For Google Advertisements

• Any Google Advertisements account can set the feed_label area in ShoppingSetting for Procuring and Efficiency Max campaigns. You may set feed_label within the Google Advertisements UI and the Google Advertisements API.

For Service provider middle

• As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Middle UI. When this characteristic is enabled within the UI, retailers will be capable to create a brand new feed with feed label set to any legitimate string. 

Within the Content material API:

• Merchandise which have solely feedLabel, and never targetCountry, in the event that they had been added within the Service provider Middle UI.
• Merchandise with feed labels that aren’t two-letter nation codes.

API conduct abstract. Moreover, the next is a clarification from Google concerning the present API conduct for feedLabel:

• Insertion: You may solely name Merchandise.insert on merchandise with an identical feedLabel and targetCountry. At present, Merchandise.insert may return an error in the event you don’t present an identical targetCountry. This conduct hasn’t modified in the event you proceed to make use of solely targetCountry.
• Concentrating on: For those who set feedLabel to a legitimate 2-letter CLDR territory code, you will need to nonetheless set the transport attribute of the merchandise useful resource to the identical nation as a way to goal that nation. For instance, in the event you set a brand new feedLabel to “US”, you will need to additionally set the nation area within the transport attribute to “US”. For those who don’t set each fields, the product won’t be eligible to serve in that nation. You may configure concentrating on for a complete feed within the Service provider Middle UI.
• Get/Checklist: Once you use Merchandise.record or Merchandise.get, you may see merchandise that solely have feedLabel (and never targetCountry) set in the event that they had been added within the Service provider Middle UI.
• Product IDs: As soon as a feedLabel is ready for a product it turns into a part of the product Id. This implies you’ll be able to’t modify the feedLabel for that product (that is much like how language works). For those who want to change the feedLabel you will have to create a brand new product with a distinct product Id.

Coming subsequent. Google says that when the rollout of feed labels is full, they are going to settle for Merchandise.insert calls with feedLabel set to any string. targetCountry might be non-compulsory.

For datafeeds, the datafeeds useful resource might be up to date to incorporate feedLabel within the Content material API for Procuring.

Dig deeper. You may learn the total announcement from Google right here.

Why we care. For those who’re a developer and also you’re utilizing APIs for content material or buying campaigns, you’ll not must set a goal nation, however as a substitute use the feedLabel as a substitute. You may opt-in or out of those options,

About The Writer

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.