In late January, inside a sunny convention room on the JW Marriott in Marco Island, Fla., a working group of promoting expertise executives gathered to debate a contentious new replace to a pair of phrases—in-stream and out-stream promoting—whose exact definition would decide the destiny of billions of {dollars} in digital video promoting.
The overhaul, which the Interactive Promoting Bureau Tech Lab had unveiled in August, redefined the which means of in-stream and out-stream promoting, a technical binary the promoting business had lengthy used to categorise its digital video stock.
