Earth Day is a yearly commemoration that pays tribute to the accomplishments of the environmental motion and underscores the urgency of safeguarding the Earth’s pure sources for generations to come back. It’s a world event that observes the environmental richness of our planet and emphasises technique of preserving it, while additionally selling environmental consciousness, conservation, and sustainability. Yearly, multiple billion people in over 190 nations unite on this world occasion to advertise local weather consciousness and encourage accountable environmental behaviours.
Final month, we celebrated the Microsoft Promoting Associate Awards Asia Pacific, and with it awarded the Advertising with Objective Award—a subcategory of the Social Impression Awards. This award acknowledges a Associate who has demonstrated excellence in driving goal and motion throughout their campaigns, celebrates Companions who’ve used Microsoft Promoting merchandise and options to create inspiring options, and a Associate that has had a optimistic influence on society and the surroundings.
The winner of the Asia Pacific Advertising with Objective Award for 2022 is Reprise Digital. Reprise Digital showcased their modern and efficient advertising methods that aligned with Microsoft’s mission and aligned our values collectively to have an effect on our planet. In honor of Earth Day, we spotlight the evolution of a unbelievable inexperienced partnership.
Being a drive for good
Reprise Digital is a world chief in efficiency advertising that helps purchasers create and speed up buyer move.
We consider in utilizing our craft expertise and experience to assist native communities and social causes throughout the Asia Pacific area. That is why we launched our Pressure for Good initiative, which focuses on making use of our skills and sources to profit organisations which might be making a optimistic influence on the world.
— ANDY HOLFORD, CHIEF PRODUCT OFFICER.
In Australia, the Reprise Digital Pressure for Good Initiative partnered with Microsoft and LinkedIn to run a sequence of strategic collaborations, together with a hackathon for Conservation Volunteers Australia, an organisation that works to guard and restore the pure surroundings. The hackathon aimed to carry consciousness and supply methods for the #seatosource marketing campaign, which focuses on decreasing plastic air pollution in waterways, and to spice up company partnerships.
As a part of the collaboration, Reprise Digital staff immersed themselves in a sequence of studying, hands-on assortment, and recycling throughout main cities in Australia all year long—from Advertising with Objective programs and options by to studying periods with Microsoft’s Chief Sustainability Officer.
Pressure for Good initiative by Reprise Australia in partnership with Microsoft Promoting and LinkedIn.
Making a day by day distinction
Because the partnership continues to thrive, the subsequent space on the evolution is how can every worker make a day by day distinction. In preparation for Earth Day, and on behalf of Microsoft Promoting and Reprise Digital, we’re each thrilled to announce an Asia Pacific area first partnership with Give with Bing as a method of giving again to sustainable charities by altering their default search engines like google.
Microsoft presents modern options that assist advertisers attain and have interaction their audiences throughout the Microsoft community. One in all these options is Give with Bing, a function that enables customers to donate to charities of their selection through the use of the Bing search engine.
We’re proud to accomplice with Microsoft. With the latest launch of the brand new Bing, not solely will we see the productiveness and time saving features as staff, however we’ll even be combining our collective efforts to provide again to necessary non-profits we assist.
— JESSICA WHITE, CEO OF REPRISE DIGITAL, ANZ.
Give with Bing is an easy and rewarding approach to assist the causes you care about by becoming a member of Microsoft Rewards and switching on Give Mode. The factors you earn looking the online with Bing will routinely be donated to a trigger that’s necessary to you, and within the case of Reprise Digital, collectively we have now recognized completely different charities to donate to that align to the Reprise firm values.
Objective is a driving drive behind the robust partnership between Reprise Digital and Microsoft Promoting. It’s what has impressed us to look past efficiency media and assist make a optimistic influence on the world. This announcement is a unbelievable instance of how Reprise Digital is giving again to non-profits and communities, and the way every of us can play our half in a sustainable future, even by looking, incomes, and donating.
— ADAM GOODMAN, NATIONAL AGENCY LEAD, MICROSOFT ADVERTISING, ANZ.
As our continued partnership with Reprise Digital, LinkedIn, and Microsoft Promoting we’ll be exploring extra alternatives all year long, aligning to sustainability.
Should you’re desirous about additionally making an influence this Earth Day, comply with the lead from Reprise Digital by downloading this 1, 2, 3 information to get began:
Word: We want to recognise that Mediabrands additionally received the Americas Advertising with Objective Award. Congratulations on being a Pressure for Good.
Click on right here to be taught extra about Advertising with Objective.
To learn extra in regards to the street to Internet Zero, learn the Microsoft Australia Report: Accelerating Your Path to a Internet Zero Future.
Concerning the writer
Chief Govt Officer, Reprise Digital ANZ. A strategic thinker and enterprise chief with a penchant for problem-solving and growing cutting-edge options inside the quickly evolving house of media, advertising, knowledge, and expertise. A champion for collective success, expert at constructing a progress pushed tradition of concord, curiosity, and enjoyable.
