Viewers engagement is essential in hyper-personalization. It must be very particular. For instance, you is perhaps giving common reductions to each buyer. However suppose you wish to present unique reductions to your high-value prospects who bought greater than a specific amount or accomplished a selected variety of transactions in the previous couple of months. In that case, you’ve to slim down the segmentation and construct deeper buyer segments.
That’s the place MoEngage’s Aggregation Filters may help you.
What are Aggregation Filters?
The Aggregation Filters is an add-on filter to the segmentation module on MoEngage’s platform. It permits you to slim your viewers engagement and construct deeper buyer segments by making use of aggregates equivalent to Sum, Common, Min, Max, and many others., on occasion attributes. You possibly can combination any numeric attribute over a time frame and create segments primarily based on worth and even evaluate the aggregated values to filter out the fitting customers.
Let’s perceive this higher with an instance. Let’s assume you wish to ship low cost affords to prospects who’ve positioned at the very least two orders within the final two weeks with a complete spend of greater than 1000. Your segmentation question can be as follows:
Occasion = “order positioned”
Occasion attribute = “Worth”
Aggregator operation = “SUM”
Conditional operator = “is bigger than”
How do Aggregation Filters assist?
With this replace, entrepreneurs can create deeper viewers segments utilizing aggregates from inside the platform and scale back their dependency on the information groups.
Segmenting audiences primarily based on aggregates equivalent to sum, min, max, and common on occasion attributes is usually a advanced course of. Entrepreneurs earlier needed to rely on their groups to crunch information and a number of instruments to take action.
With this new function, entrepreneurs don’t must look outdoors. They’ll leverage the Aggregation Filters beneath the segmentation module to create deeper viewers segments from inside the platform with none dependencies.
| Observe: Aggregation Filters can be found solely within the Consumer Habits Part of Segmentation. |
How do Aggregation Filters work?
Let’s think about you wish to run a reduction marketing campaign, however just for these prospects whose purchases elevated by 20% over the earlier month. On this case,
- Use the + Aggregation button so as to add a brand new aggregation performance.
- Add the acquisition (occasion) situations primarily based on which you want to section prospects. For instance, on this case, prospects who bought at the very least two occasions within the final two weeks and had a excessive order worth.
- Choose the date vary inside which the client made the acquisition. Aggregation Filters will be utilized for 30 days/4 weeks/ 720 hours / 1 month.
- Choose the Share Change. For instance, you’ll be able to section prospects who’ve bought at the very least thrice within the final 30 days and spent 25% greater than the month earlier than. The Change and Share Change fields will be damaging too.
Who can use the Aggregation Filter?
E-commerce: Buying manufacturers can use this function to establish high-spending prospects and ship them particular reductions. For instance, manufacturers can create Aggregation Filters to section prospects who carried out at the very least 10 transactions over the previous month and had a mixed invoice worth of over 20,000/-. They’ll then ship these prospects an additional low cost on their subsequent buy.
BFSI: Bank card distributors can leverage Aggregation Filters in segmentation to establish and section prospects that may be provided card upgrades. They could attain prospects who made at the very least 500 transactions in a month and elevated whole spend by over 1,000/- from the earlier month.
Music, Gaming, and OTT: Leisure manufacturers can use the Aggregation Filters to establish prospects who eat essentially the most quantity of content material in a selected time interval and ship them referral campaigns. For instance, manufacturers can isolate prospects who consumed content material at the very least 100 occasions or greater than 200 minutes over the previous month. They’ll then ship them a marketing campaign incentivizing referrals.
The way to get began?
This function is free and out there globally. If you happen to’re an present buyer, attain out to your favourite MoEngage Buyer Success group member. If you happen to’re new to MoEngage and wish to use the Aggregation Filter, drop an electronic mail to [email protected]
