Construct an Influencer Program Your Shoppers Will Love with Traackr I Traackr

Be taught The best way to Use Traackr to Construct Your Influencer Program

So your consumer has agreed to put money into an influencer program – and for good purpose. Not solely is influencer advertising and marketing spend skyrocketing, the efficacy of this technique is solidifying, with 52% of Gen Z reporting that they belief social media influencers for product or model recommendation.

We all know influencer advertising and marketing generally is a profitable technique, however pulling it off is way simpler mentioned than completed. 
Under we define how Traackr’s influencer advertising and marketing platform helps you construct an efficient, nicely organized, and reproducible program that may delight your shoppers, enhance your crew’s productiveness, and guarantee future enterprise.

1. Discover distinctive influencers and get fast approvals

Because the trade turns into extra saturated, discovering distinctive and impactful influencers can really feel like searching for a needle in a haystack.

Traackr helps by offering:

• Entry to the biggest world influencer information set — 7M+ profiles, 13 platforms, 50 nations, and extra
• Various influencer discovery capabilities — search by influencer content material, attributes, and viewers standards.
• Sturdy influencer vetting instruments  — examine historic content material, viewers demographics and high quality, and run model security checks.

Proof: see how two of our clients constructed profitable influencer applications by selecting the best influencers with Traackr – Beekman 1802’s excessive promoting TikTok marketing campaign and Revlon’s Surprise Lady 1984 launch.

“This marketing campaign did nicely as a result of we knew we had the correct companions from the start. We selected influencers primarily based on information and analytics from Traackr, then left the marketing campaign open for interpretation.” – Julie Kaplan, Senior Supervisor, International PR & Influencer Advertising at Revlon. 

2.  Streamline marketing campaign workflows

Traackr is understood for being the system of document for influencer advertising and marketing — what does this imply?

You’ll be able to handle collaborations, product sends, personalised emails to influencers, marketing campaign briefs, funds, and measurement in a single place that retains a document of your previous collaborations and efficiency.  

Traackr retains your crew on the identical web page, and targeted on delivering worth to your consumer.

Proof: see how Colgate-Palmolive and its businesses decreased marketing campaign prices by 40% whereas delivering considerably higher outcomes, with the assistance of Traackr’s marketing campaign administration instruments.

3. Reveal impression to shoppers 

ROI, ROI, ROI. On the finish of the day, the underside line is an important line. However how do you show it?

Traackr’s strong information and reporting capabilities mean you can analyze the efficiency and effectivity of your campaigns. 

We not solely make it easier to report on ROI with shareable reviews, the platform helps you validate your methods, offering insights for enhancing over time, and predicting the impression of future campaigns.

“With Traackr, we all know that the influencers we choose will drive probably the most impression for our shoppers and we will show it to the shoppers as nicely. The information and insights they supply assist us ship high performing campaigns time and time once more.” – Ash McGuinness, Account & Group Supervisor at Media Bounty

Proof: see how the company, Pegasus, tripled new influencer advertising and marketing enterprise with data-driven methods powered by Traackr.

Wish to be taught extra about how Traackr helps you construct an efficient influencer program? Take a look at our particular providing for businesses right here or attain out to ojabbor@traackr.com.