Situation
When researching expertise, patrons usually encounter a bewildering quantity of details about the numerous choices out there to them. However prospects don’t at all times get a full image of how one resolution compares to a different.
When opponents are talked about on a gross sales name, run an automatic nurture program that highlights your benefits over their providing. This lets you constantly go deeper and inform a purchaser’s perspective about your resolution relative to the aggressive panorama, whatever the particular person gross sales rep.
Set off
- A competitor is talked about on a gross sales name
Actions
- Aggressive differentiator follow-up sequence primarily based on competitor point out in prospect interactions from conversational intelligence
- Add your contact to an automatic nurture program that highlights the aggressive differentiation factors relative to a competitor
- Flag the dialog and notify staff chargeable for aggressive intelligence
