What distinguishes enterprise present from a foul one? The place it finally ends up after you open it.
In keeping with a survey of 158 b-to-b advertising leaders launched late final yr by Forrester Consulting and direct-mail advertising agency PFL, 81% say they’re very prone to open a package deal that arrives for them at work.
In the meantime San Francisco-based b-to-b present sending platform Sendoso discovered that whereas 96% of firm resolution makers felt overwhelmed by the sheer variety of individuals making an attempt to get their consideration, 79% stated receiving a present from a vendor influenced their resolution to take a gathering.
Junk mail is part of that gifting course of.
