This romp via well-known artworks, all passing a bottle of Coke (taken from a Warhol image) round, makes for an unlikely however entertaining movie with a bonus sport of “identify that portray” thrown in to maintain your consideration.
The movie and content material are by Blitzworks, a “dynamic creativity” consultancy arrange by UK advert legend John Pallant of BMP, CDP and GGT fame with Marcus Brown and Ajab Samrai. With WPP company David and the holding firm’s devoted Coca-Cola unit, OpenX. Directed by Henry Scholfield for Academy.
Pratik Thakar, world head of inventive technique and built-in content material for Coca-Cola, stated: “‘Masterpiece’ shouldn’t be a narrative by which Coke seems… Coke is the story. True to the spirit of the model, a various assortment of art work spanning a number of genres, geographies and generations comes collectively to uplift a slumping teenager. Creating human connection and bringing enchantment to on a regular basis moments is what ‘Actual Magic’ is all about.”
There’s additionally a web based gallery for many who wish to be taught extra in regards to the artwork on present, which incorporates work from Munch, Van Gogh, Vermeer, JMW Turner, in addition to modern artists from around the globe.
Good to see a “veteran” of the trade on the inventive centre of such a excessive profile marketing campaign.
MAA inventive scale: 7.5
