Enterprise information chief, CNBC has launched a model marketing campaign, ‘Reside Ambitiously’ throughout a number of areas together with the Center East, Asia Pacific and Europe.
To encourage the following technology of enterprise leaders, the community interviewed a number of anchors to debate their relationship with ambition, what success means to them and the way they’ve overcome obstacles. Launched in North America earlier this yr, the marketing campaign has aired globally on TV and numerous social platforms and options the likes of worldwide leaders corresponding to Christine Tan, anchor of Managing Asia and Karen Tso and Steve Sedgwick, co-anchors of Squawk Field Europe.
KC Sullivan, President of CNBC stated: “’Reside Ambitiously’ shines a highlight on CNBC’s potential to encourage our audiences to recognise and embrace their very own ambition, and seize alternatives to enhance their lives and monetary well-being.
“With this model marketing campaign, we’re reinforcing CNBC’s place because the world’s primary enterprise and monetary information community and strengthening the communication of the model globally. Our anchors are extremely pushed people who’re deeply dedicated to offering shoppers with the information and knowledge they should assist them succeed. This marketing campaign affords a glance behind the scenes like by no means earlier than, and I imagine that the non-public success tales from our expertise will resonate all over the world.”
To take a look at the complete marketing campaign, click on right here.
