As entrepreneurs, let’s proceed to teach ourselves on the deep inequities Black ladies have confronted within the magnificence trade. In line with a latest McKinsey Report, Black shoppers are thrice extra prone to be dissatisfied with their decisions for hair care, skincare and make-up vs. non-Black shoppers. And addressing these racial inequities in magnificence is a $2.6 billion alternative.
We should transcend simply merely casting Black expertise in campaigns and sharing their tales; we should additionally present services and products that meet their magnificence wants. P&G’s movie Unbecoming serves as a best-in-class instance and a reminder of how we as entrepreneurs can signify and serve the Black group; not with shortcuts or by checking the packing containers, however with authenticity.
