Digital transformation has spawned many new companies and remade others. Figuring out and monitoring opponents has by no means been extra essential.
ChatGPT may help establish and analyze direct and oblique opponents, together with these you’ve not heard of. Listed below are some important prompts.
Determine Rivals
ChatGPT’s evaluation of opponents is beneficial for understanding a model’s positioning within the device’s information base. New corporations might want to present ChatGPT with background information on their business and merchandise. For testing, nevertheless, I pretended to be the founding father of Substack. Right here’s my immediate:
I’m the founding father of Substack. Who’re my opponents?
ChatGPT’s response was spot on:
1. E-newsletter Platforms:
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- Revue: Acquired by Twitter, Revue provides comparable companies permitting writers to publish and monetize newsletters.
- Ghost: An open-source platform that focuses on skilled publishing. It’s identified for its simplicity and adaptability.
- Mailchimp: Whereas primarily an e mail advertising and marketing service, Mailchimp additionally provides options that could possibly be used for e-newsletter monetization.
- TinyLetter: Owned by Mailchimp, it’s an easier platform primarily used for private newsletters.
- ConvertKit: A platform that gives e mail advertising and marketing companies for creators, together with paid newsletters.
2. Broader Content material Monetization Platforms:
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- Patreon: Identified for permitting creators to receives a commission immediately by their followers by way of subscriptions, memberships, and per-piece funds.
- Medium: Gives a companion program the place writers can earn cash primarily based on reader engagement with their articles.
- Ko-fi: A platform the place creators can obtain donations and promote subscriptions or merchandise.
Options
What are my opponents’ distinctive options? This immediate may help founders with product growth and positioning:
Create a desk itemizing the distinctive options of every competitor and pricing.
Right here’s ChatGPT’s response. I’ve repurposed the desk for this text. All the time ask ChatGPT for the date of its knowledge if it doesn’t present it. In my take a look at, the response was primarily based on the April 2023 replace.
| Platform | Distinctive Options | Pricing |
|---|---|---|
| Revue | Integration with Twitter, permitting for simpler sharing and viewers constructing on the social platform | Free; Twitter takes a 5% reduce of subscription income |
| Ghost | Open-source with superior customization choices; website positioning and membership options built-in | Begins at $9/month for the hosted model; free if self-hosted however requires server prices |
| Mailchimp | In depth e mail advertising and marketing instruments; detailed analytics and A/B testing capabilities | Free tier obtainable; paid plans begin at $9.99/month |
| TinyLetter | Simplistic design and performance targeted on private newsletters | Free; restricted to five,000 subscribers |
| ConvertKit | Excessive deliverability charges; sturdy automation and tagging system for segmentation |
Free tier as much as 1,000 subscribers; paid plans begin at $29/month |
| Patreon | Membership tiers for various ranges of content material entry; sturdy community-building instruments | 5% to 12% of month-to-month earnings plus cost processing charges |
| Medium | Massive built-in viewers; earnings primarily based on reader engagement somewhat than subscriptions | Free to publish; readers pay $5/month or $50/yr for limitless entry |
| OnlyFans | Identified for grownup content material but additionally used for different varieties; direct messaging with subscribers | Free to create an account; OnlyFans takes a 20% fee |
| Ko-fi | One-time help choices (‘purchase me a espresso’), no platform charge for donations | Free; Ko-fi Gold membership at $6/month for further options |
Audiences
What are my opponents’ goal audiences? ChatGPT could be very useful for that sort of research, in my expertise. My immediate:
Go to every competitor’s website and analyze its major viewers. Create a desk exhibiting the competitor, the first viewers, and the location parts and pages that point out the audience.
Right here’s the consequence, which, once more, I’ve repurposed.
| Competitor | Major Viewers | Web site Components Indicating Goal Viewers |
|---|---|---|
| Revue | Freelancers, Twitter customers | Integration with Twitter, simplicity in e-newsletter creation, memberships and paid subscriptions. |
| Ghost | Impartial journalists, skilled publishers | Open-source know-how, concentrate on skilled publishing, superior creator instruments, viewers development capabilities, and integration choices |
| TinyLetter | People preferring simplicity | Primary design instruments like a typical e mail consumer, possibility for HTML customization, simplicity and ease of use for private or small-scale use |
| ConvertKit | Big selection of creators (coaches, authors, podcasters, musicians, YouTubers) |
Instruments for viewers development, e mail automation, monetization, testimonials from varied creators, broad enchantment throughout totally different artistic fields |
| Patreon | Various content material creators (video makers, podcasters, writers, musicians, educators) | System for creators to supply unique content material/advantages for monetary help, concentrate on various content material varieties, and sustainable earnings stream for creators |
Responding to Rivals
Ought to I reposition my website primarily based on aggressive analysis? Right here’s my immediate:
What ought to I do on my website to draw opponents’ audiences? Analyze opponents’ websites for the best ways.
ChatGPT recognized highly effective ways for Substack:
- Content material selection: Showcase a various vary of content material that appeals to creators throughout totally different fields like teaching, writing, podcasting, music, and YouTube creation.
- Creator instruments: Supply sturdy advertising and marketing and automation instruments tailor-made for creators. These might embrace customizable touchdown pages, e mail advertising and marketing instruments, and viewers segmentation options.
- Monetization options: Spotlight choices for monetizing content material, resembling by way of digital product gross sales, paid newsletters, and memberships.
- Group constructing: Deal with options that assist creators construct and interact with their viewers, like superior e mail advertising and marketing and automation capabilities.
- Creator success tales: Share success tales or testimonials from varied creators to reveal the potential of your platform for his or her artistic and monetary development.
Weaknesses
What are my opponents’ weaknesses? I selected a type of corporations, which I’ll name “Instance” for this submit, as a take a look at. Right here’s that immediate:
Analysis Instance’s critiques and establish gaps Substack might tackle. What are the frequent complaints of Instance’s prospects?
ChatGPT searched Bing for a number of minutes earlier than responding:
- Pricing Construction: Some customers discover Instance’s subscription plans to be costly, particularly as their subscriber depend grows. A more cost effective pricing construction or clearer worth for the fee could possibly be a gorgeous various for customers.
- Complexity for Rookies: Whereas Instance has developed to supply a variety of options, this has led to elevated complexity. Customers who most well-liked the platform’s authentic simplicity is likely to be on the lookout for a extra easy, user-friendly possibility.
- Deliverability Points: There are mentions of challenges with e mail deliverability. Guaranteeing excessive deliverability charges and offering clear metrics could possibly be a key promoting level.
- Restricted Free Plan Options: The latest discount in options obtainable within the free plan has been some extent of rivalry. Providing a extra beneficiant free plan might appeal to customers who really feel constrained by these limitations.
- All-in-One Advertising and marketing Options: Some customers really feel that whereas Instance provides an all-in-one advertising and marketing platform, the options should not as sturdy as they want. Enhancing particular functionalities or providing extra built-in options may enchantment to those customers.
- Buyer Help: Enhancing buyer help and offering extra customized help might tackle considerations from customers who’ve had lower than passable experiences with Instance’s help.
