When IPG-owned efficiency advertising and marketing company Reprise Digital started utilizing a type of the identical AI that powers ChatGPT a few years in the past, it began with a check.
The agency pitted its OpenAI-powered copywriting software program, Transcribe—paired with human editors—in opposition to inner and exterior groups of copywriters to jot down digital content material for monetary purchasers. Every workforce’s outcomes had been judged on elements like price and turnaround time.
“We noticed that Transcribe was magnitudes extra environment friendly when utilized by folks which might be altering its output somewhat bit versus exterior copywriters or inner groups,” stated Vincent Spruyt, Reprise’s head of AI.
