Whereas professionals at each degree acknowledge the advantages of generative AI—citing worker productiveness, higher-quality output and price financial savings—they’re additionally acknowledging the dangers of utilizing the tech within the enterprise, particularly associated to information privateness and the shortcoming to make sure message consistency. New analysis from generative AI platform Author reveals that almost half of the 450 enterprise executives (administrators and above) surveyed consider somebody of their firm might have inadvertently shared company information with ChatGPT.
The adoption of generative AI has been lightning quick: Corporations in just about each trade are investing in (and experimenting with these very new instruments—ChatGPT simply turned public lower than six months in the past—and rolling them out throughout each operate, together with IT, operations, advertising, gross sales and assist, the agency’s inaugural State of Generative AI within the Enterprise report affirms—however may a groundswell of breaches and hacks be ready across the nook from all of this informal experimental utilization?
“Enterprise executives must take word. There’s a actual aggressive benefit in implementing generative AI throughout their companies, but it surely’s clear there’s a chance of safety, privateness and model fame dangers,” mentioned Could Habib, Author CEO and co-founder, in a information launch, including that companies must have full management of their AI— from what information giant language fashions (LLMs) can entry to the place that information and LLM is hosted. “In case you don’t management your generative AI rollout, you definitely can’t management the standard of output or the model and safety dangers.”
Different key findings of the analysis:
Companies have a love/hate relationship with generative AI
ChatGPT is each probably the most used and most banned instrument: 47 p.c of respondents (and 52 p.c of respondents in regulated industries) cite utilizing OpenAI’s widespread free chatbot at work. CopyAI (35 p.c) and Anyword (2 p.c) had been a distant second and third. However firms banning generative AI within the office quantity nearly as excessive: ChatGPT is probably the most banned (32 p.c), adopted by CopyAI (28 p.c) and Jasper (23 p.c).
All departments are utilizing it
Not solely are most organizations utilizing generative AI, however they’re utilizing them throughout just about each operate. When requested to “choose all that apply,” seven purposeful teams obtained at the least 15 p.c of the vote: data know-how (30 p.c), operations (23 p.c), buyer success (20 p.c), advertising (18 p.c), assist (16 p.c), gross sales (15 p.c) and HR (15 p.c).
Producing copy is AI’s prime enterprise use
Essentially the most typically cited use instances of generative AI are creating brief copy, corresponding to advertisements and headlines (31 p.c), repurposing current content material for various media/channels (27 p.c) and creating long-form content material, corresponding to blogs and thought management articles (25 p.c)—which makes it a really affordable chance {that a} staffer may “over-inform” ChatGPT about one thing proprietary.
No matter danger, the long run seems to be very vivid for AI
Generative AI is solidly within the enterprise mainstream, with 59 p.c of respondents stating their firm has bought at the least one, or plans to buy one such instrument this yr. Almost one-fifth (19 p.c) of respondents state their firm is at present utilizing 5 or extra generative AI instruments. Solely 7 p.c of respondents say their firm isn’t planning to buy generative AI instruments.
Productiveness enhance
Senior leaders see a lot of promise in generative AI. The highest advantages they cite are worker productiveness (23 p.c), higher-quality output (22 p.c) and price financial savings (20 p.c): 56 p.c of respondents say generative AI boosts productiveness by at the least 50 p.c, and 26 p.c say it’s 75 p.c or extra.
Obtain the report right here.
Author performed a survey of 466 administrators and above at organizations spanning trade with over 1,000 staff. The survey was performed by way of Pollfish between April 13 and April 15, 2023 on behalf of Author.
