Wednesday, October 11, 2023
HomeeCommerce MarketingCharts: Prime International Social Networks Q3 2023

Charts: Prime International Social Networks Q3 2023


Fb is the world’s hottest social media platform with over 2.9 billion energetic customers as of July 2023. That’s in accordance with Kepios, a digital-trends evaluation agency, as reported by DataReportal. Meta owns 4 of the most important social media platforms, every with greater than 1 billion customers: Fb, WhatsApp, Fb Messenger, and Instagram.

Per a Q1 2023 survey (PDF) by Jungle Scout, the Amazon instruments supplier, Fb is the main U.S. social media platform for purchasing, however Instagram takes the lead for Gen Z customers (ages 18 to 27), adopted carefully by TikTok and YouTube.

In accordance to Insider Intelligence, TikTok will account for six.5% of U.S. video advert spending in 2023, decrease than YouTube’s 8.3% and Meta’s 30.1%.

As of July 2023, the US had the most important TikTok consumer base, per Yahoo Finance, with roughly 122 million customers. Indonesia was the second-largest market with practically 99.8 million TikTok customers, and Brazil ranked third with roughly 83.33 million customers on the platform. These numbers exclude Douyin, TikTok’s China counterpart.

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