GWI is a U.Okay.-based analysis agency offering international viewers knowledge to retailers and businesses. In accordance with GWI’s 2024 “Connecting the Dots” report, chat and messaging are probably the most favored apps amongst web customers, with 94.7% of these aged 16 to 64 stating (in January 2024) they’ve used a minimum of one in all these platforms within the final 30 days. Social networks are additionally broadly utilized, with 94.3% of the identical age group reporting utilization up to now month.
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Almost 61% of GWI’s survey respondents within the 16 to 64 age group acknowledged that their main motive for utilizing the web is “discovering data,” making it probably the most prevalent rationale. “Staying linked with family and friends” is cited by 56.6% of respondents as their main motivation.
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In accordance with Similarweb, Google.com was probably the most visited web site globally, with 81.1 billion visits in February 2024. YouTube.com and Fb.com got here in second and third with 30.6 billion and 15.3 billion respectively.
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Per the GWI report, Instagram is the most well-liked social media platform globally, chosen by 16.5% of web customers aged 16 to 64. This proportion is greater than double the 7.4% who favored TikTok.
