Halloween, the spookiest time of the 12 months, is simply across the nook, and cellular recreation builders are stepping into the spirit by including some pumpkin spice to their video games. As MobileAction‘s advertising workforce, we perceive the significance of capitalizing on seasonal traits to spice up app success.
On this weblog, we’ll discover how cellular video games embrace Halloween-themed updates and methods to boost consumer acquisition, engagement, and retention throughout this hauntingly enjoyable season.
The Significance of Seasonality
Holding app customers engaged year-round is a compelling problem, particularly in case your app is a cellular recreation. Cell video games are usually not static creations however dwelling, evolving experiences. Builders have acknowledged that even when they developed the most effective recreation ever made, players expertise fatigue after they’ve made some progress, accomplished among the achievements, or reached some ranges.
Nonetheless, the cellular app trade has realized that the potential of harnessing the altering seasons and holidays inject freshness and pleasure into cellular video games. Seasonal updates emerge as a strong answer to fight cellular gamer fatigue and breathe new life into cellular video games. Seasonal updates, just like the arrival of Halloween, with its charming mix of spookiness and pleasure, are the right event to dive into this development.
The foremost advantage of seasonal updates is the power to increase the lifespan of a cellular recreation. As gamers typically search innovation and selection, introducing themed content material round holidays like Halloween can revive their curiosity. It’s like giving your recreation a second wind, guaranteeing that it stays related and fascinating for each new and returning gamers.
The Applicability of Seasonality
Now we all know that seasonal advertising campaigns generally is a highly effective device for driving consumer engagement and boosting app success. Nonetheless, it’s essential to notice that not all apps are equally fitted to seasonal advertising efforts. The efficacy of such campaigns relies on the character of your app, its audience, and the particular seasonal context.
So, the query you must ask is, “Does your app stand to achieve from a seasonal advertising marketing campaign?” Let’s discover this in additional element from the cellular gaming perspective.
One other query to ask: “Does the present season align along with your audience’s pursuits and celebrations?” Extra particularly, “Do the players of your cellular recreation have a good time Halloween?”
One of the best follow to reply this query is to check out the geographical origins of your app’s downloads. Varied international locations have totally different vacation calendars and fluctuations in app obtain traits. Using this data can allow you to craft a customized seasonal app advertising technique.
Subway Surfers is getting most of its downloads from the USA, the UK, and Australia. There are additionally Belgium, Canada, France, and Germany on the record. These are all international locations that remember Halloween fairly closely.
Subsequently, because the visible content material of Subway Surfers has many sorts it could be simple to combine a Halloween-themed in-app occasion in these international locations.
Leveraging Seasonal ASO
Knowledge is the guiding gentle for the cellular gaming trade. To profit from your seasonal campaigns and guarantee their success, it is advisable to be adept at ASO-related knowledge. Right here’s why it’s vital:
ASO-related knowledge let you make knowledgeable selections. By monitoring the efficiency of your seasonal campaigns, you may achieve precious ASO insights into what’s working and what’s not.
What are the best-performing key phrases for Halloween? Are customers participating extra along with your Halloween-themed in-app occasions? Are sure app icons and descriptions driving higher outcomes throughout this season? The information supplied by ASO Intelligence holds the solutions.
1) Key phrase Tendencies
Players are conversant in the idea of encountering contemporary storylines, getting access to new characters, or exploring novel in-game environments crafted to seize the essence of assorted holidays.
Video games like Subway Surfers and Indignant Birds have constantly launched Halloween-themed ranges, challenges, and rewards to align with the season. However is it sufficient to leverage a profitable seasonal ASO marketing campaign? The reply isn’t any. For a profitable seasonal marketing campaign, you shouldn’t solely delight present gamers but additionally appeal to new ones who’re keen to affix within the festive enjoyable by focusing on some key phrases well.
For instance, the key phrase “halloween” and a few Halloween-related key phrases corresponding to “pumpkin” and “spooky” see a drastic enhance in search scores. Subsequently, as a substitute of competing for a selected key phrase whose search rating is excessive however the probability rating is low, you may goal “pumpkin” and “spooky” to leverage seasonality and rank within the prime ten for these seasonal key phrases.
2) In-app Occasions
In-app occasions will be tailor-made to seasons for various areas. Contemplate holding dwell occasions, saying vital adjustments, presenting new content material or storylines, premiering new points, or organising limited-time occasions as methods to profit from in-app occasions.
Your cellular app can profit from leveraging in-app occasions by combining them with focusing on particular key phrases and working seasonal inventive advertisements to extend conversion charges.
Roblox and Royal Match have already began their in-app occasions for Halloween 2023!
3) Metadata Optimization
It’s a prevalent follow for apps and video games to customise their options or introduce characters that tie in with explicit holidays. Consequently, customers shopping app shops are typically extra proactive of their seek for themed apps and video games throughout the days or even weeks previous vital holidays.
To take advantage of out of the Halloween season, cellular video games adapt their app icons and app descriptions to the season. For instance:
Right here you may see the unique and Halloween-themed variations of the app icons of Subway Surfers, Indignant Birds, and Two Dots. With solely minor tweaks, these video games are leveraging seasonal ASO traits efficiently.
Moreover, these apps replace their app descriptions in accordance with seasonal occasions as nicely. As an illustration:
The Optimization of Creatives for UA
Seasonal app advertising goes past simply seasonal ASO. To unlock most progress potential, it’s important to fuse each natural and paid advertising efforts.
Equally, as with ASO, cautious competitor evaluation and monitoring of their advert creatives let you grasp market calls for, enabling the mixing of high-performing ways into your cellular consumer acquisition technique.
Nonetheless, it’s value noting that if executed poorly, this course of will be each time-consuming and extremely costly. Fortunately, with the Advert Intelligence device developed by MobileAction, you may analyze numerous advert networks and uncover the inventive units of your rivals. On this method, it can save you precious money and time!
With its superior filters, Advert Intelligence lets you choose your app class, search the title of the season within the media title, and choose another variables corresponding to platform, date vary, nation, and advert networks. You may also type these creatives by their impression shares.
Past Halloween: The Yr-Spherical Potential
Whereas Halloween affords limitless alternatives to your app progress, it’s simply the tip of the iceberg. Profitable video games are already tapping into numerous holidays, occasions, and cultural moments all year long. Whether or not it’s Christmas, Ramadan, and even popular culture references corresponding to Barbenheimer, the chances for seasonal updates are limitless, permitting builders to take care of pleasure and relevance.
So don’t let cellular recreation advertising spook you, schedule a demo with our specialists to take advantage of out of Halloween!
Key Takeaways
- Seasonal updates can fight cellular gamer fatigue and lengthen the lifespan of a recreation.
- Halloween updates add freshness and pleasure to cellular video games and improve consumer acquisition, engagement, and retention. These updates are a strong answer for builders to maintain their video games related and fascinating for each new and returning gamers.
- To make sure the success of seasonal campaigns, it is very important observe their efficiency and achieve insights into what’s working and what’s not, utilizing ASO-related knowledge.
- The MobileAction platform affords a complete cellular app advertising toolset, encompassing ASO, advert inventive optimization, paid consumer acquisition, and AI-generated instruments, offering you with full advertising capabilities.
- Let’s have a chat with our specialists and uncover extra about boosting your cellular app visibility and conversions!
To find extra about seasonal app advertising, don’t forget to take a look at our earlier blogs:
