Provided that the common particular person spends 4 hours a day on their smartphone, it’s no shock that entrepreneurs have doubled their funding in cell advertising and marketing over the previous 5 years. So, we need to make cell messaging as straightforward as sending an electronic mail.
On this launch, we’re excited to introduce highly effective instruments designed to reinforce your advertising and marketing efforts throughout all channels—from cell messaging to social media—no matter your present tech stack. You’ll additionally profit from improved reporting, streamlined marketing campaign creation instruments, and new integrations that simplify your workflow.
Cell messaging
Capturing a cell quantity is now thought-about simply as beneficial, if no more so, than capturing an electronic mail handle. Dotdigital’s enhanced cell messaging capabilities empower you to unify your cell and electronic mail messaging and attain clients on their most well-liked channels.
What’s new
Improved present integrations:
- On the spot Adobe Commerce knowledge sync: Our improved integration syncs buyer knowledge, orders, merchandise, transactional SMS, and subscription statuses in real-time. Ship order confirmations, standing updates, and welcome messages the second they occur for a frictionless buyer expertise.
- Hyvä theme compatibility expanded: Adobe Commerce retailers utilizing Hyvä themes can now take pleasure in expanded performance with the combination of SMS seize and validation. This highly effective addition enhances present options like net conduct monitoring and coupon codes, offering a extra complete and customized buyer expertise.
- Easy Zapier integration: Save money and time with our enhanced Zapier integration. Replace each electronic mail and cell numbers in a single Zap for a unified and streamlined workflow.
- Microsoft Dynamics: Unlock SMS capabilities by simply syncing cell numbers from CRM into Dotdigital. Create a unified contact profile with each electronic mail and cell data.
The way forward for cell messaging
We’re always serving to you construct deeper connections by cell messaging:
- Native WhatsApp: Be among the many first to expertise self-service marketing campaign administration, two-way chat, and user-friendly modifying, all with straightforward reporting and segmentation.
- Branded cell messaging: Ship SMS-like messages branded along with your brand and verified tick to reassure recipients that it isn’t spam.
Pre-register your curiosity in WhatsApp and branded messaging in the present day.
In case you’re a B2B or B2C marketer, your viewers is utilizing social media. With billions of customers, ineffective concentrating on can result in wasted cash. By connecting your Dotdigital account with main social platforms, you possibly can create extremely customized campaigns that resonate along with your viewers. It will provide help to maximize your ROI and remodel social media into an efficient advertising and marketing device.
What’s new
LinkedIn leads integration
With LinkedIn now having 1 billion customers, it has turn into a essential platform for B2B advertising and marketing methods. Our new integration with LinkedIn Lead Gen Types permits you to seize leads extra effectively:
- Types are pre-filled with LinkedIn profile data, making it straightforward for customers to finish.
- Advertisers acquire entry to detailed, company-related data together with job titles, leading to excessive conversion charges.
The mixing lets you choose a LinkedIn type and map buyer knowledge fields, syncing leads on to your chosen lists and applications in Dotdigital. This course of streamlines knowledge circulate, whether or not you’re sending results in Microsoft Dynamics for qualification through our connector or to a different CRM or device utilizing a webhook.
Pre-register for TikTok
We’re excited to announce two new integrations with TikTok.
- Viewers retargeting: Sync contacts from a listing in Dotdigital to an viewers in TikTok, enhancing your retargeting efforts.
- Lead era: Sync leads from TikTok lead varieties immediately into Dotdigital, streamlining your lead seize course of.
These integrations additionally provide the pliability to dynamically handle your TikTok Advert audiences by syncing contacts to and eradicating them as wanted.
To remain on the forefront of this thrilling improvement, pre-register your curiosity now and be among the many first to leverage these highly effective new capabilities.
Enhanced ecommerce reporting
ROI is the cornerstone of ecommerce success. That’s why we’ve listened to your suggestions and created a set of enhanced ecommerce reporting instruments designed to offer you a deeper understanding of your small business efficiency.
What’s new
Cross-account income attribution
Get a holistic view of income throughout all of your accounts. Whether or not you’ve gotten a father or mother or baby account, our new cross-account analytics make it straightforward to trace and examine efficiency. Determine top-performing accounts, uncover optimization alternatives, and hint the shopper journey by key metrics like income, assisted income, direct orders, assisted orders, and conversion charges.
Multi-currency assist
Working in a number of areas? Our reporting now helps a number of currencies, supplying you with a world perspective on your small business. Analyze income in your most well-liked foreign money and acquire beneficial insights into your worldwide efficiency.
Again in inventory notifications report
Keep knowledgeable about buyer demand with our new product notifications report. See who has subscribed to notifications for which merchandise and optimize your inventory ranges accordingly.
Streamline marketing campaign creation
We perceive that crafting segments and configuring webhooks could be time-consuming. Our newest updates make marketing campaign creation a breeze, so you possibly can give attention to delivering distinctive buyer experiences.
What’s new
Marketing campaign ship exclusions
Constructing segments typically takes time, and chances are you’ll end up excluding the identical standards in each marketing campaign. It may be a repetitive course of for busy advertising and marketing groups. That’s why we’ve created marketing campaign ship exclusions. Merely create a listing or phase you want to exclude to ensure your advertising and marketing lands with the individuals who want it.
This new characteristic permits you to exclude segments, lists, and preferences immediately on the time of sending your marketing campaign. It’s also possible to exclude teams out of your messages. Which means that in case you have a particular group of contacts that you simply need to keep away from sending messages to, you possibly can simply add them to your exclusion record. This can be a easy but highly effective solution to goal your viewers extra exactly and scale back the chance of sending undesirable emails.
Program webhook templates
We’ve made it simpler to make use of webhooks in your applications by introducing program webhook templates. Our program webhook templates simplify the method, permitting you to pull and drop pre-configured templates into your applications. With just some clicks, you possibly can arrange webhooks that combine seamlessly along with your different methods.
Improved customized product suggestions
With our enhanced options, creating participating product suggestions is a breeze.
Final browsed suggestions:
- Expanded structure choices: Take pleasure in higher design flexibility with a brand new horizontal product structure, permitting as much as two rows of merchandise.
- Personalised call-to-action: Every product can now characteristic its distinctive call-to-action.
Additionally purchased/purchased collectively suggestions:
- Environment friendly block creation: Save time with the flexibility to duplicate suggestion blocks.
Different integrations and updates
Stamped.io
Sync your evaluate knowledge with Dotdigital contacts. You should use this beneficial data to create focused segments, set off automated campaigns primarily based on opinions, and personalize content material tailor-made to your buyer’s preferences.
Dotdigital tag for commerce platforms
The Dotdigital tag simplifies the method of connecting our platform to your ecommerce retailer, whether or not you’re utilizing Shopify, BigCommerce, or Shopline.
Beforehand, the combination course of required the guide set up of a number of scripts, which was time-consuming.
The Dotdigital tag now consolidates all obligatory scripts right into a single, environment friendly answer, streamlining the method. This contains:
- Website monitoring
- Net conduct monitoring
- ROI monitoring
- Onsite suggestions
- Recent Relevance script (for joint clients)
Verified accomplice integrations
We’ve got expanded our community of verified accomplice integrations to give you much more choices. Now you can improve your advertising and marketing methods with instruments like:
- Social Clique
- Upzelo
- Bon Loyalty
- Quick Simon
- GoCertify
- OptinMonster
Recent Relevance
Recent Relevance has undergone vital consumer expertise (UX) enhancements to streamline workflows, unify the loading expertise, and align the platform with the Dotdigital model.
We hope these new options empower you to create much more customized and fascinating campaigns throughout all channels, together with electronic mail, social media, and cell messaging.
Need to be taught extra? Request a demo, or converse to your Dotdigital account supervisor.
