Sustainable, worthwhile development comes from making the best set of strategic decisions on your prospects and your group
“Progress shouldn’t be a method. Progress needs to be an consequence.”
– Howard Schultz, Starbucks CEO, Interview with CNN Cash 2018
A breakthrough technique?
I’ve been in numerous boardrooms the place, when requested what their technique is, government leaders have enthusiastically shared some variation of:
“Our technique is development.”
As my job in these conferences was to get sufficient context to exit and uncover and ship the options to energy that development, I by no means questioned it.
Over time, I had this rising sense that “development as a method” appeared off, however I couldn’t fairly determine learn how to specific it.
Why Progress isn’t a Technique
After which just lately, it hit me — regardless how usually it’s repeated and accepted at face worth, not solely can’t your technique be “development,” an unchecked deal with the flawed type of development can simply trigger the alternative to occur.
Listed below are three the reason why development can’t be your technique:
- It’s an End result, not a Objective
- You’ll be tempted to hack development for development’s sake
- You’re ignoring the actual engines of development
“Happiness is sort of a butterfly, the extra you chase it, the extra it would elude, however when you flip your consideration to different issues, it would come and sit softly in your shoulder.”
– Henry David Thoreau
As with happiness, it’s been stated the extra you attempt to power development, the much less possible you’ll be to achieve it.
Why? As a result of development is the end result of constantly matching your organization’s particular person capabilities to fixing consumer needs, wants, and wishes in distinctive methods.
