Cannes Lions 2024 has come and gone, however that doesn’t imply that we’re able to cease considering or speaking about it. Whereas promoting and advertising are industries which might be ever evolving, Cannes Lions is a every year pageant that enables giants inside the trade to return collectively and declare what adjustments really matter and what adjustments don’t.
In response to Axios, round 15,000 folks attended the Cannes Lions 2024 Competition of Creativity. With that a lot creativity and innovation in a single occasion house, it’s rather a lot to overlook out on, nonetheless, listed below are the important thing takeaways from the pageant.
1. Creators for Inventive Freedom
CaptainPuffy aka Cara, a Twitch streamer since she was 13-years-old with 1.5M followers on Twitch, instructed Vogue that, “A variety of manufacturers, their advertising director is a 70-year-old man who doesn’t know the way something works. After I settle for model offers I need inventive freedom. If they provide you a boring briefing or not pure verbiage, that’s not going to carry out effectively.”
One thing that was exceptionally totally different about Cannes Lions 2024 was the quantity of well-known faces within the crowd. Content material creators, celebrities, and athletes all appeared on the pageant, signaling the facility shift taking place proper now.
With a view to work effectively with creators, manufacturers must relinquish management in favor of constructing a trusting relationship with creators.
2. Anybody and Everyone seems to be a Creator
In response to Vogue, ‘creators’ was a buzzword of types at Cannes Lions this yr. In the case of manufacturers, you probably have a platform or a inventive output, you’re a creator; particularly as a result of you may make that model cash. The title ‘creator’ now encompasses athletes, celebrities, and influencers.
3. Creators and AI
Talking of creators, as a result of manufacturers are leaning extra into objective advertising, as Axios notes, their focus has shifted to desirous to companion with creators to authentically goal clients. The Drum additionally notes that manufacturers are leaning in direction of working with AI to entice clients as effectively.
4. Variety, Fairness, and Inclusion
Now greater than ever, the promoting and advertising trade is keen on range, fairness, and inclusion. Not solely is that this one thing to debate in entrance of the digicam however behind the digicam as effectively. Shoppers wish to know that they’re supporting manufacturers which might be as inclusive as they painting themselves to be of their adverts. As acknowledged by Smarts, “It’s about transferring past tokenism and guaranteeing that numerous voices are genuinely represented and heard.”
Supply: Smarts
Closing Ideas
Cannes Lions is a pageant that represents the promoting and advertising industries however what different industries characterize the human expertise than these industries do? What has come out of Cannes Lions 2024 is hardly stunning, and given the troublesome occasions some are in, ought to be thrilling! We’re glad to see one other yr of innovation and creativity embraced and excited to see what comes out of Cannes Lions subsequent yr!
This text was written by Alyssa Micalizzi
