VCCP has received the Canine Belief account after a 3 approach pitch, and has been appointed to develop a brand new model platform for the UK’s largest canine charity.
Canine Belief will maintain its well-known line, “A canine is for all times,” in a brand new marketing campaign scheduled to run in January 2023. The charity has not run promoting since 2019, however wished to behave now as a result of the price of dwelling disaster is hitting 45% of canine house owners within the UK, based on its analysis.
Nick Daniel, advertising director at Canine Belief mentioned: “Canine possession might be so rewarding, it was an enormous issue within the development in canine possession throughout the pandemic. However throughout tough financial circumstances, our work at Canine Belief has by no means been extra vital, and we’re excited to welcome VCCP to assist us on our mission to enhance the lives of canine, each close to and much.”
Roly Darby, managing director at VCCP, added: “As a nation, and company of canine lovers, this account win is a dream come true for us. Each canine deserves to reside life to the fullest and we’re delighted to be working with Canine Belief to assist the charity with its vital work each within the UK and past.”
