Campaigner was based in 1999 when the web and electronic mail have been simply starting to achieve the lots. Since then, Campaigner has remained on the forefront of electronic mail, now combining cell SMS advertising into its automation and workflow capabilities. Campaigner offers all of the superior options it’s good to execute partaking and high-performing electronic mail and SMS advertising campaigns. Options embody:
E-mail Advertising Automation
Campaigner presents various automation options to make sure you by no means miss the chance to interact your viewers at key moments of their journey. These options embody:
- Workflows – Nurture leads, foster repeat consumers, and switch clients into model advocates with event-based and trigger-based advertising automation.
- Recurring Campaigns – Create and schedule recurring campaigns for frequent touchpoints along with your viewers.
- SMS Advertising – Create and ship SMS messages straight from Campaigner; both as a standalone marketing campaign or as a part of an electronic mail workflow.
- Autoresponders – Robotically ship an electronic mail as a response to a buyer motion like a publication signup or preferences replace.
E-mail Advertising Personalization
Personalised emails improve the client expertise and ship higher engagement. Campaigner presents all of the personalization options it’s good to get your emails observed.
- Segmentation – Create segments for focused electronic mail campaigns based mostly on contact exercise, marketing campaign engagement, demographic knowledge, previous buy conduct, and extra.
- Content material Blocks – Create and reuse content material sections throughout campaigns and sub-accounts. Scale back electronic mail design time and maintain your emails on-brand.
- Geolocation – Dynamically or conditionally customise the content material in response to particular person subscribers’ location.
- Dynamic Content material – Embrace dynamic content material blocks in your electronic mail to ship personalised and related content material on the time of electronic mail opening based mostly on a contact’s particular person preferences.
- Conditional Content material – Swap messaging, name to motion, and design based mostly on conditional checks on contact knowledge akin to previous conversions or {custom} fields.
E-mail Advertising Experiments
Testing the parts of an electronic mail marketing campaign is a greatest follow for optimizing the outcomes of your electronic mail advertising campaigns. Campaigner takes testing past the fundamental A/B choice to additionally supply multivariate testing.
- Topic Line Testing – Take a look at topic strains to see which one delivers the very best open charges.
- From Identify Testing – Use totally different From names (workforce members for instance), to see which sender(s) your subscribers join greatest with.
- Ship Time Testing – Take a look at totally different ship occasions to your electronic mail campaigns to see the way it impacts open and click on charges.
- Multivariate Testing – Transcend A/B testing and take a look at a number of variants on the similar time.
- Content material and Design Testing – Take a look at the effectiveness of your content material, photographs and/or electronic mail design to see which resonates greatest.
Ecommerce Advertising Automation
Join your on-line retailer to Campaigner to create personalised electronic mail campaigns based mostly on buyer buy historical past and product info.
- Shopify – Simply join your Shopify retailer(s) with Campaigner by way of Campaigner’s Shopify app. Sync all of your retailer knowledge and make contact with lists to make use of in future electronic mail campaigns.
- Magento – Use Campaigner’s Magento plugin to sync your buyer, product and buy knowledge with Campaigner to be used in electronic mail campaigns.
- Buy Conduct – Use historic transaction and buy conduct knowledge to ship custom-made emails to your clients.
- Deserted Cart Emails – Robotically set off an electronic mail marketing campaign after somebody abandons their purchasing cart throughout the buy course of.
E-mail Design
Campaigner makes it simple to create extremely partaking electronic mail campaigns that look nice on all fashionable units.
- Drag and Drop Editor – Create lovely electronic mail campaigns from scratch or utilizing pre-built templates. No coding abilities are required.
- Responsive Design – All Campaigner templates are constructed to be totally responsive for rendering on all fashionable units.
- Full E-mail Editor – An HTML editor for many who favor to construct their campaigns utilizing code, both throughout the editor or by importing HTML from elsewhere.
- Template Administration – Superior template administration system with folder construction, restricted entry, and tagging options to arrange any variety of templates.
- Media Library – Retailer your photographs and PDF information to be used in your electronic mail campaigns. Create nested folders that will help you keep organized.
- Picture Editor – Edit photographs as wanted with out having to exit the e-mail creation course of.
Advertising Reporting
Campaigner presents easy-to-understand studies to rapidly see how your viewers is partaking along with your electronic mail campaigns.
- Conversion Monitoring – Arrange conversion monitoring on electronic mail marketing campaign hyperlinks and assign a worth to know the income related along with your electronic mail campaigns.
- Workflow Stories – Study every step of your automation workflows. See what number of contacts are at every stage of your workflow and what number of have transformed, exited, and are being nurtured.
- Autoresponder Stories – Determine how and when your autoresponders are firing and the way they’re performing by way of supply, open and click on charges, and conversions.
- Experiment Stories – Get in-depth studies in your cut up testing experiments; proper from electronic mail content material to hyperlink clicks, open and click on charges, conversions, and subscriber exercise.
- E-mail Marketing campaign Stories – Evaluation opens, clicks, warmth maps, and different engagement knowledge that mirror the efficiency of your campaigns.
- Geolocation Stories – See how your campaigns are behaving by location. Get zip code-level knowledge on supply, open charges, clicks, and conversions.
- Consumer-Agent Stories – See opens and clicks by the working system, browser, and electronic mail shopper.
E-mail and SMS Subscriber Progress
Subscriber progress is essential to a wholesome electronic mail listing. Campaigner makes it simple to seize and handle subscribers.
- Signup Types – Create and customise sign-up types to seize emails in your web site and touchdown pages.
- Desire Administration – Enable subscribers to simply replace their communication preferences or just unsubscribe from all communications.
- Touchdown Pages – Design and customise responsive touchdown pages to host sign-up types and different related content material or presents.
- Social Sharing – Robotically share your electronic mail content material as social media posts for added attain.
Contact Administration
Contact knowledge is your Most worthy asset, and Campaigner lets you and leverage the knowledge that issues most to your electronic mail campaigns.
- Suppression Lists – Keep world suppression lists with out deleting contacts and maintain your subscriber lists wholesome and your supply optimum.
- Computed Fields – Make rule-based {custom} fields to your contacts that replace knowledge based mostly on computation logic.
- Customized Fields – Add and populate {custom} fields to your contacts utilizing file uploads or computerized syncs from native and third-party integrations.
- Exclusion Lists – Create lists which might be excluded from campaigns and workflows based mostly on pre-defined guidelines.
- Classes – Create classes to arrange your contacts and segments based mostly by yourself custom-defined guidelines and conditional logic.
E-mail and SMS Integration
For many who deal with some or all of their electronic mail advertising programmatically, Campaigner has you coated.
- API – Populate contacts, set off emails or construct your personal {custom} integrations with a strong API.
- SMTP Relay – Ship transactional emails by connecting your apps utilizing Campaigner’s SMTP relay API.
- SFTP – Import or export contact knowledge utilizing Safe File Switch Protocol (sFTP).
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Disclosure: Martech Zone is an affiliate of Campaigner and we’re utilizing our affiliate hyperlink on this article.
