People who find themselves fortunate sufficient to purchase one in all Cadbury’s particular Creme Eggs – they’re half milk chocolate and half white chocolate – should resist consuming the egg in the event that they need to declare prize cash of as much as £10,000.
Some profitable eggs have been by chance eaten final yr, which impressed VCCP and Cadbury to ramp it up for 2023 by utilizing reside winner information to challenge public service bulletins informing individuals of precisely the place any profitable eggs have been discovered. The accouncements will likely be made on radio, digital OOH and in-store. There are additionally two new TV advertisements.
Lyndsey Homer, model supervisor at Cadbury, stated: “This marketing campaign encompasses the cheekiness of the model and encourages individuals to become involved and have a little bit of enjoyable. Serving to remedy the January Blues, the model is encouraging the nation to see if they’ve what it takes to withstand a tasty Creme Egg.”
Jonny Parker and Chris Birch, ECDs at VCCP London added: “Final yr this marketing campaign outraged Creme Egg followers throughout the nation and we’re excited to carry it again. We’re monitoring each winner as they’re discovered, so that you’ll even be warned if one’s been present in your native nook store in Kidderminster. Certainly no-one else will by chance eat one this yr…”
These eggs do look very tempting, and the advertisements construct the suspense properly.
MAA inventive scale: 6.5
