Have you learnt what’s deeply woven into British life greater than anything? Astonishingly, it’s love for Cadbury, the long-lasting chocolate maker.
This yr, it’s marking its 2 hundredth anniversary with a nostalgic marketing campaign titled ‘Yours for 200 Years,’. VCCP, its company of report, created this marketing campaign. The celebration praises this British multinational confectionary’s enduring presence within the lives of generations of Britons.
The marketing campaign revolves across the recreation of the beloved ‘Mum’s Birthday’ commercial from 2018. It’s aptly named ‘Birthday,’ taking viewers on a 200-year journey by means of British historical past.
The 60-second advert revisits the storyline of a younger woman buying a chocolate bar for her mom. Additional, it subtly portrays evolving environment whereas retaining the essence of the unique narrative.
That includes a lot of the unique forged, Cadbury ensured continuity by using physique doubles and post-production strategies. Primarily, it’s as a result of five-year hole because the preliminary advert aired.
Why 2 hundredth Anniversary of Cadbury a Vital Occasion
Elise Burditt, Cadbury’s senior advertising director, expressed the importance of this milestone. As well as, Burditt emphasizes the 200-year celebration embedded in British lives and acknowledges the pivotal function of the general public within the model’s journey.
Amazingly, this chocolate model invited folks to submit household photographs having fun with Cadbury treats to evoke nostalgia, adorning varied out-of-home (OOH) areas nationwide. The corporate will launch a limited-edition collection of seven Cadbury Dairy Milk bars, showcasing traditional designs.
Chris Birch and Jonny Parker, govt artistic administrators at VCCP London, emphasised its profound reference to the British public. Moreover, they famous that the marketing campaign honors each shared second of enjoyment related to Cadbury candies. Thus, it enlightens your lives, from Christmas choice bins to having fun with dairy milk bars on the couch.
By way of commercial, the multi-channel marketing campaign will span the UK. Furthermore, it’s going to embody audio, social, print, digital, and out-of-home (OOH) promoting. Primarily, it goals to resonate with the general public by highlighting the enduring values that Cadbury, based in Birmingham 200 years in the past, continues to embody.
Therefore, this memorial initiative not solely celebrates a milestone anniversary but additionally underlines the model’s enduring legacy and its integral place in British tradition.
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