Burberry has launched a takeover at Harrods in London, revamping the luxurious division retailer with the brand new signature color “Knight Blue,” launched by the British vogue home’s chief inventive officer, Daniel Lee.
The occasion, scheduled till February 29, commemorates the model’s “storied heritage” of exploration and the outside, from outfitting famed explorers to creating tools for adventurers. It entails the transformation of Harrods’ iconic inexperienced awnings right into a seasonal Burberry blue test sample.
Extra transformation contain home windows adorned with tenting components like man ropes, waterproof materials draped artistically, and carabiners. Furthermore, the famend Harrods’ inexperienced males at the moment are attired within the Burberry ‘knight blue’ test, a recent sample debuted by Lee within the spring/summer time 2024 assortment. Notably, this represents a vogue home’s inaugural redesign of its uniforms.
After dusk, the Brompton Highway facade of the division retailer is bedazzled in a luminous blue hue.
London’s Harrods in Putting New Signature Blue
The transformation extends indoors with the ‘Burberry Tenting Nook,’ that includes a collection of traditional British mountaineering equipment. Amongst them are a customized knight bottle opener and a sizzling water bottle.
Moreover, the tenting nook presents a limited-edition orienteering map of Knightsbridge, developed in collaboration with the Open Metropolis charity, providing buyers a chance to discover the realm.
Moreover, guests can take pleasure in Romney’s Kendal Mint Cake, a beloved deal with amongst explorers and mountaineers, accessible for buy.
Aside from that, there’s a devoted rainwear space the place guests can “immerse themselves utterly in Burberry’s illustrious historical past.” Right here, a set of iconic trench coats is showcased, designed to offer a profound perception into the model’s esteemed legacy and heritage.
Jonathan Akeroyd, chief government officer at Burberry, mentioned in an announcement: “Burberry’s takeover of the world’s most recognisable division retailer, Harrods, brings collectively two icons of British luxurious in a celebration of exploration and the outside.
“Daniel has a created a uniquely Burberry expertise solely at Harrods that embraces our very British spirit of enjoyable and journey. We’re excited to ask clients to immerse themselves on this world of contemporary British luxurious.”
Have fun Harrods’ a hundred and seventy fifth Anniversary with Unique Personalized Bear
The collaboration additionally encompasses an unique capsule assortment showcasing over 40 Burberry items, accessible solely at Harrods all through February. This assortment can be housed in two new pop-up areas at Door 6 and Door 9 inside Harrods and on the Harrods web site.
The gathering is spanning throughout womenswear, menswear, childrenswear, and equipment, highlights embrace the brand new Knight bag crafted from Nappa leather-based, recent iterations of the Chess and Rocking Horse baggage, the Field sneaker in a singular colourway, and unique eyewear kinds.
As well as, Burberry is becoming a member of in celebrating Harrods’ a hundred and seventy fifth anniversary by releasing a particular version of their iconic Harrods bears, every adorned with a miniature hand-embroidered Burberry scarf. Restricted to 175 bears, they are going to be solely accessible at Harrods.
The luxurious model has additionally curated a bespoke Harrods hamper, which features a distinctive camping-themed choice that includes a limited-edition Burberry picnic blanket in knight blue.
Moreover, a delegated picnic space is adorned with knight blue benches alongside a meals truck stationed at Door 5. This meals truck presents a collection of British pastries and sizzling drinks for guests to get pleasure from.
Burberry Takes Over Harrods within the Digital Realm: A Metaverse Transformation
In addition to, the immersive takeover extends to the digital realm by the favored platform, Roblox. For the primary time, the enduring facade of Harrods has been meticulously replicated on this digital house. This marks the luxurious model’s second foray into Roblox, permitting gamers to discover the immersive digital setting and unlock unique Burberry objects.
Furthermore, a digital lens created by a collaboration with Snapchat and an in-store digital expertise will provide guests modern and fascinating alternatives to work together with the Burberry universe.
Daniel Lee, chief inventive officer at Burberry, added: “We’re excited to be collaborating with one of many world’s most celebrated luxurious shops. Bringing collectively two iconic British manufacturers by designing a capsule assortment with product unique to Harrods and creating an expertise in retailer. The partnership is impressed by our heritage of exploration.”
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