Mom has been making its personal merchandise since launch greater than 25 years in the past. Early on, there was a paper aeroplanes ebook, miniature soccer hooligans for France ’98, and Russian dolls that includes homosexual British icons.
Now the company has launched its personal e-commerce web site, Mom Items, promoting merchandise that “by their very nature change how individuals take into consideration and behave round particular points on the planet.”
Thus far this contains Blanket Statements that are $120 blankets bearing social commentary messages, bullet resistant Kickback Lounge Put on, and the Cûf cellphone case which handcuffs you to your cellphone.
Peter Ravailhe, CEO & companion, Mom USA, mentioned: “That is our international store entrance for creativity, the place we flip our ‘concepts for items’ into precise items that may have affect on the planet. Now’s extra essential than ever that we use our entrepreneurial creativity in ways in which individuals wish to interact with concepts which have affect. Our aim is to have merchandise that change minds and behaviours in over 1,000,000 properties.”
Peter Robertson & Susan Hosking, ECDs, Worldwide at Mom Household, mentioned: “We’ve by no means been afraid to specific our viewpoint to the world… and now we’ve devoted a complete store to it. We wish to create debate, provoke optimistic change and make some actually cool stuff.”
