In a transfer that’s sure to spark a social media frenzy, French high-jewellery model FRED has tapped the abilities of worldwide Okay-Pop celebrity Kim Seok-jin, higher referred to as Jin of BTS, as its first-ever International Model Ambassador.
The Jin Issue: Why FRED Selected Jin of Twenty first-Century Pop Icons BTS?
By way of an Instagram put up, FRED introduced its new International Model Ambassador: Jin of the Twenty first-century pop icons BTS. The put up highlighted Jin’s persona and dedication, noting he completely embodies Maison FRED’s spirit. His collaboration with the model, referred to as The Sunshine Jeweler, is ready to shine uniquely.
“Each thoughtful and dedicated, with a perpetual smile and a terrific sense of humour, the everlasting lover of life completely embodies the spirit of Maison FRED. His collaboration with The Sunshine Jeweler guarantees to shine with a novel sparkle.”
“His radiant power, creative qualities, values and excessive requirements consistently push him to excel, strongly resonating with these of our maison and our founder Fred Samuel, with whom he shares an unwavering optimism and joie de vivre,” declared the jeweller’s Vice President and Creative Director Valérie Samuel, who can also be the granddaughter of the founder, on WWD.
The worldwide celebrity expressed his pleasure about his new partnership with FRED, calling it a profound honour to be a part of the model’s legacy. “I’m deeply honoured and grateful to be a part of the FRED household,” he stated, hinting at future collaborations. The precise nature of those initiatives stays undisclosed, however Jin did say followers ought to keep tuned for what’s to return.
International Icon Meets Timeless Design
This prestigious partnership marks a daring new chapter for each tastemakers, with Jin’s plain charisma set to light up FRED’s timeless collections on a worldwide scale. The model is merging the timeless enchantment of Parisian luxurious with the dynamic power of Korean popular culture. Jin’s star energy will undoubtedly propel their beautiful collections to a brand new era of followers around the globe.
Final week, Jin thrilled his followers by posting an Instagram picture of him sporting a trendy bracelet, the FRED FORCE 10, which holds a particular which means. This explicit bracelet is a part of a collaboration between FRED and the Particular Olympics, the world’s largest sports activities organisation for youngsters and adults with mental disabilities. Jin can also be anticipated to function an Olympic torchbearer for the 2024 Paris Olympics. This collaboration marks his first luxurious deal since his discharge from obligatory army service in early June.
Fred: A Legacy of Parisian Stylish Since 1936
FRED is a famend French model recognized for its stylish and trendy tackle luxurious jewelry. Fred Samuel based FRED in 1936 with the imaginative and prescient of making trendy and hanging jewelry. Impressed by his love of cultured pearls, vibrant stones, and the daylight of his childhood, he crafted distinctive items that mirrored his vibrant aesthetic. The model continues to honour his legacy with sun-infused creations and versatile collections.
A part of the LVMH group since 1995, FRED embodies a spirit of boldness and freedom. Its collections boast positive jewelry for each women and men, alongside sun shades for a whole look. FRED describes its items as “a wink of happiness” meant to light up life’s massive and small moments.
The jewelry model is especially well-known for creating the primary unisex jewelry line, the Pressure 10 assortment, which has remained a well-liked selection for almost 60 years. At the moment, FRED has a presence in over 30 international locations and greater than 50 shops worldwide.
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