By Brittany Lieu, Advertising and marketing Marketing consultant at Heinz Advertising and marketing
What does your copywriting course of seem like?
Mine normally contains reviewing a handful of references, oftentimes intensive analysis, a number of drafts and if I’m actually fortunate, no author’s block. With that mentioned, my writing workflow is never easy and quick.
Regardless of hesitations about high quality and authenticity that encompass utilizing AI-powered instruments like ChatGPT in advertising and marketing, AI-generated content material may be the artistic catalyst you could reinvigorate the way you write.
This week’s app, used sensibly, permits you to just do that.
Copy.ai
Copy.ai is made for these “clean web page” moments. As an AI platform constructed to assist advertising and marketing and gross sales content material copywriting wants, Copy.ai is a instrument used to draft all kinds of short-form content material in your subsequent chilly outreach e-mail, publication, paid advert put up, occasion promotion, touchdown web page and extra. What additionally makes this instrument distinctive is that it provides you the selection to select from totally different writing tones, from “Pleasant” to “Witty” and “Empathetic”.
To my delight, additionally it is free to strive with a restrict of two,000 phrases per 30 days for a single person.
The way it Works
Questioning how AI-generated content material works? Utilizing a mixture of pure language processing (NLP), pure language era (NLG) and machine studying algorithms, instruments like Copy.ai generates totally different copy variations in your particular content material mission.
Right here’s the step-by-step course of:
- Step 1 – Create a copywriting mission and select from their number of mission varieties (e-mail, social put up, blogs, and so forth.)
- Step 2 – Present context on the copy you’re writing. For instance, in case you are writing a paid advert put up, you’ll should share what your product is, an outline of your product and tone of writing you’d prefer it to make use of.
- Step 3 – The AI generator will provide you with a number of variations of what you’ve described. Sift via all the outcomes and search for what sounds greatest.
- Step 4 – Edit and refine what was generated to kick off and even full your writing mission.
Like a majority of AI instruments, the outcomes I get from Copy.ai have been hit and miss. With some outcomes giving me the artistic gas I want to finish a mission, it’s vital to recollect to make use of a discerning eye and deal with instruments like this as a useful resource and never a substitute for the writing course of.
Take a look at this weblog to discover ways to generate AI copy that sounds such as you.
Interested by extra? Beneath are extra associated posts.
