It additionally revealed that 44% of digital advertising and marketing leaders who enacted a contingency plan throughout an financial disruption have been capable of exceed their organizations’ anticipated revenue development in consequence.
“With ongoing financial and geopolitical disruption, contingency plans are extra necessary than ever,” stated Greg Carlucci, senior director analyst within the Gartner Advertising follow. “Having a plan is an efficient first step, however following by means of on that plan when disruption happens is what actually issues.”
