By Brenna Lofquist, Senior Advertising Marketing consultant / Consumer Providers Operations at Heinz Advertising
This weeks App of the Week may be very new to the market, meet Inflection.io!
Inflection.io is dropped at us by former Bizible and Marketo executives Dave Rigotti, Aaron Chook, and Vic Davis.
Their focus is B2B advertising and marketing automation for product-led corporations.
The concept got here from interviews inside the advertising and marketing neighborhood the place the widespread theme was, the advertising and marketing constitution is increasing.
Of their product unveiling demo, Dave discusses how each new period had a vital piece of software program that helped unlock it’s true potential.
Marketo for the Content material Period, Outreach.io for the Outbound/ABM Period, and now Inflection.io for the Product-Led Period.
Inflection is a full resolution for B2B product-led corporations together with:
- E mail advertising and marketing
- PQL alerts
- E mail editor
- Automated workflows
- CRM lead administration
- and extra!
The platform has a contemporary feel and look that’s person pleasant and even makes use of phrases everybody will perceive! No extra firm particular jargon to additional complicate issues.
One factor that makes Inflection totally different is that it’s the one B2B advertising and marketing automation resolution constructed with product exercise information and CRM information, in a single view to create a single view of the shopper.
They’ll usher in your whole information tables inside an hour of setup.
One other differentiator is that Inflection is the one B2B advertising and marketing automation resolution constructed to scale, you received’t be restricted by it’s options and performance!
Additionally, they’ve a usage-based pricing mannequin so that you received’t must delete contacts to remain below a sure restrict.
There’s a lot extra to this platform and we’ve solely scratched the floor right here.
You’ll be able to take a look at their product unveiling webinar for extra info right here.
If you happen to’re in a PLG function or within the matter, take into account becoming a member of their neighborhood productled.advertising and marketing.
Right here you’ll discover the best minds in PLG and the place Dave discovered the inspiration for Inflection.io.
Have you ever heard of Inflection.io? If that’s the case, what do you suppose? Tell us within the feedback.
