Ey? It’s not a Friday, what are you doing in my inbox?
Properly we’ve obtained some thrilling information!
We re-acquired Gross sales Hacker and are relaunching it underneath GTMnow, the media extension of the GTMfund!
For these of you who don’t know, my accomplice Max Altschuler, based Gross sales Hacker in 2013 and ran it for five years (I joined SH later within the journey) earlier than it was acquired by Outreach the place it ran for one more 5 years.
Max put blood, sweat, and tears into that enterprise and we constructed one thing particular. At this time, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of academic items of content material. However after a decade, it’s clear that it was time for a giant change.
On the similar time, now we have been engaged on the media entity underneath our GTM umbrella. It’s been selecting up some critical steam.
As former go-to-market (GTM) operators, we run our fund similar to a SaaS product go-to-market. In any good GTM, you create what’s known as a flywheel.
Flywheels want not less than three pillars to work. Our flywheel movement is Fund -> Neighborhood -> Media. Every pillar helps the opposite two pillars in a number of impactful methods.
Considered one of our greatest strengths as a fund is our capacity to faucet into our community of 300+ seasoned GTM leaders who’ve been there, executed that. It’s our main differentiator of a price proposition and why firms would resolve to present us entry to their fundraising spherical. It’s the heartbeat of our fund.
By investing in our owned media, we’re in a position to show the worth of our community and our fund superpowers to a far-reaching viewers of operators, founders, and potential founders. Once they look to lift cash, we’re prime of thoughts.
It additionally permits us to place our GTM chief LPs on a pedestal and showcase their data, permitting them new and thrilling alternatives of their careers. Hopefully, different GTM leaders see the impression right here and need to be a part of us. Each added GTM chief LP allows us with one other node appearing as extra deal move, extra diligence, extra connections to potential hires we are able to place at our portfolio firms, and extra experience to straight assist our portfolio firms.
Our present portfolio firms prefer it as nicely as a result of we’re in a position to promote them organically and supply them with much more academic materials that they’ll take again to their GTM orgs and motion on. After all, our portfolio firms get a a lot deeper degree of assist and engagement from us past this, however each little bit helps.
The extra we develop the media asset, the extra eyeballs we get and mindshare we obtain from the subsequent wave of top-tier founders. Our objective is to be the defacto useful resource for all issues B2B SaaS go-to-market.
That is what Gross sales Hacker was for the Inside Gross sales {industry} when Max bought it to Outreach in 2018. Our acquisition of Gross sales Hacker and subsequent rebrand/relaunch to the brand new GTM media asset supplies us with a tremendous content material catalog and built-in, engaged viewers.
Every little thing we do is about long-term success of the fund. This implies investing in infrastructure to get essentially the most out of our unimaginable community. Meaning sourcing the very best offers throughout all B2B SaaS, getting entry, and supporting in a significant means.
With out our funding on this degree of infrastructure, the community alone won’t ever be sufficient. That is our moat. It additionally means we don’t want media to be a income producing exercise, so we are able to solely do what’s finest for our viewers, not what makes brings in essentially the most sponsorship {dollars}.
For present GTM Newsletters subscribers (such as you!) nothing will actually change past larger high quality content material and a centralized place to devour all of our of GTM content material (e-newsletter, visitor articles, podcasts, stay occasions, and so on.)
The acquisition of Gross sales Hacker and relaunch underneath GTMnow will likely be appeared again on as an essential milestone on our path to turning into well-known industry-wide as a marquee fund.
Keep tuned for the official website launch of GTMnow on August fifteenth.
Thanks, as at all times, for rocking with us.
Barker ✌️
