Easter is historically the large DIY weekend, and B&Q has invested in one other fashionable movie, this time to advertise its dedication to low costs within the face of the price of dwelling disaster.
The advert is supposed to mirror the monetary struggles that UK prospects are going through. Filmed the wrong way up, a variety of dearer hanging objects are minimize down in order that they fall away, till simply the cheaper objects – those which were “nailed down” by B&Q – stay to kind the form of a hammer.
Tom Hampson, advertising and marketing director at B&Q, mentioned: “Spring is at all times an essential time of yr for our prospects. With rising costs throughout family payments, we all know the dynamics shall be completely different this yr, however we nonetheless wish to assist our prospects profit from spring. That’s why we’ve nailed down costs on a whole bunch of important spring merchandise..
Unusual’s metaphor is a bit laboured, but it surely’s bought plenty of visible influence and the soundtrack will guarantee it stands out.
MAA inventive scale: 6
