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Boucheron collaborated with international model ambassador Zhou Dongyu and actor Ethan Juan on a fascinating new marketing campaign, which was unveiled on Monday to have fun the current Lunar New 12 months.
Reflecting the spirit of the Lunar New 12 months, which embraces each endings and new beginnings, the marketing campaign video takes the protagonists on a fascinating journey. They discover enchanting Chinese language gardens, traverse the nation on high-speed trains, and expertise the posh of stylish inns.
This festive season, Boucheron celebrates the ebb and stream of life with the celebs, accompanying them on their journeys – from intimate household gatherings that nourish the soul to exhilarating adventures that broaden horizons. The “Comings and Goings” marketing campaign captures the poetry of those moments, showcasing the profound development and emotional connections that come up.
This yr, the Chinese language New 12 months falls on January twenty ninth, ushering within the 12 months of the Snake. To commemorate this symbolic celebration, Boucheron united famend actors Zhou Dongyu and Ethan Juan, who had been adorned with Quatre creations. The marketing campaign elegantly intertwines two narratives, every set in a distinct time and place, mirroring the Snake’s profound symbolism of shedding its pores and skin and embracing a brand new starting.
At simply 32 years previous, Dongyu has already constructed a formidable filmography with over 50 movies. Her acclaimed efficiency in “The Breaking Ice,” which was chosen for the Un Sure Regard part on the 2023 Cannes Movie Competition, additional solidified her place as a number one actress.
Juan, a 42-year-old Taiwanese film star, is famend for his portrayal of Chen Kui-Lin in “The Pig, The Snake and The Pigeon,” a darkly sensible movie that explores the chilling ambition of a fugitive who ruthlessly eliminates his rivals to assert the title of the world’s most infamous legal.
Launched in 2004, the Quatre assortment is a testomony to Boucheron’s wealthy heritage. It incorporates 4 iconic motifs: the Double Godron, the Clou de Paris, a row of diamonds, and the Grosgrain. Whereas deeply rooted prior to now, this assortment exudes a daring and concrete spirit, defying the boundaries of time and gender.
Boucheron revealed in a launch that the nonetheless adverts and movies characteristic fascinating items from the Quatre Classique and White Version collections, showcasing the multifaceted expressions of this highly effective design.
Among the many prestigious jewelry homes surrounding Place Vendôme, the center of the posh jewelry business in Paris, Boucheron stands out as a pioneer, having been established in 1858.
Based by the visionary designer Frédéric Boucheron, the Maison was the primary amongst its esteemed contemporaries to determine a presence on Place Vendôme. Now owned by Kering, Boucheron’s flagship boutique graces the sq.’s northern entrance, persevering with to epitomize excellence in excessive jewelry and watchmaking.
The enduring legacy of Boucheron features a tiara crafted in 1921 for Queen Elizabeth, the Queen Mom. This vital piece handed down via generations of royalty, was later gifted by her grandson, King Charles, to his spouse, Camilla.
Boucheron is famend for its inventive legacy, together with the sculpted masterpieces of the Artwork Nouveau period and its later daring reinterpretations of classicism. It has established a big international presence with over 90 boutiques worldwide.
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