Italy’s tourism ministry has launched a €9m travesty of a marketing campaign that reimagines Botticelli’s Venus as a mini-skirted “digital influencer” and consists of inventory footage of a Slovenian winery.
Venus is pictured taking a selfie in an empty St Mark’s Sq. in Venice, inviting folks to come back to the town despite the fact that, in actual life, it’s so overcrowded that there’s discuss of introducing folks counters and charging vacationers an entry payment.
@nssmagazine “Italia: open to Meraviglia” titola la nuova campagna promossa dal ministero del Turismo insieme a Enit, per promuovere l’Italia nel mondo. Protagonista una Venere di Botticelli yassificata, raffigurata “coi capelli sempre al vento”, in minigonna, in bicicletta, in barca, mentre mangia la pizza. Un’operazione costata nove milioni di euro voluta dalla ministra Santanchè che, memore dell’attenzione social suscitata Chiara Ferragni in visita agli Uffizi, ha deciso di trasformare un quadro del Quattrocento in influencer. La campagna ideata dal ministero del Turismo strizza l’occhio advert un tipo di promozione good fallendo miseramente. ? Voi cosa ne pensate? #Venere #italia #turismo
Company Armando Testa is protecting quiet about the entire debacle, however loads of outstanding Italians are talking out.
Florence’s Mayor, Dario Nardella, stated: “We’re combating in opposition to industrial exploitation that ridicules our inventive jewels, just like the aprons displaying the statue of David’s personal elements and grotesque reproductions of artistic endeavors in silly poses.”
The Italian tourism minister, Daniela Santanche, a member of the far-right Brothers of Italy get together, referred to as critics of the marketing campaign “snobs” and stated the marketing campaign is all about attracting younger folks.
The slogan is “Open to meraviglia,” which suggests “Open to marvel.” Italy has loads of wonders and deserves so a lot better than this.
