McCann London is assembling a crack group of ladies on the prime. The most recent recruit is Mel Arrow who joins as chief technique officer from BMB, the place she has been a serious contributor to the company’s current run of wins together with Nike, Farrow & Ball, Harmless and Breast Most cancers Now.
Earlier than that, Arrow labored at BBH with Polly McMorrow, who took over as McCann CEO final 12 months. The highest group additionally consists of COO Jemima Monies who moved from adam&eveDDB in February, and new ECD Regan Warner who joined from Ogilvy final month (reporting to joint CCOs Rob Doubal and Laurence Thomson).
Arrow replaces Theo Izzard-Brown, who went to Dentsu Artistic in December.
She mentioned: “McCann London’s work is nothing wanting iconic. I’ve been jealous of Kevin, Katy and Snoop from afar, and I’m delighted to be given the chance to construct on that success. I’m able to get caught in, accomplice with the unbelievable management group, and get to know the numerous good strategists throughout the group.”
McMorrow mentioned: “I’ve at all times admired how Mel’s good pondering supercharges artistic excellence throughout the companies she works on. She completes our refreshed management line up as we embark on an thrilling new chapter on the company, and we are able to’t await her to get going.”
McCann London, historically a really male-dominated company, has been constructing momentum not too long ago. They simply received a spot on the Sky roster, and the artistic work has change into much less overshadowed by worldwide enterprise like L’Oreal and Xbox, due to JustEat and new UK campaigns for Nurofen “see my ache,” Sensible Plant, Shreddies and TSB.
