Jisoo from BLACKPINK is increasing her presence within the style trade by turning into the face of Alo Yoga’s upcoming spring 2024 assortment, marking a brand new position for the singer and actor within the athleisure world.
Since launching its first worldwide retailer in December 2021, Alo Yoga has steadily expanded its international attain, establishing 81 sanctuaries (shops) worldwide. The model can be accessible on-line, making it simple for yogis to buy their favorite yoga attire wherever and anytime.
Jisoo stars in Alo Yoga’s newest marketing campaign, selling the model’s assortment for the upcoming spring season, which gives a wide range of gadgets within the model’s new spring hues for 2024. The “Flower” singer seems within the new marketing campaign carrying a few of Alo Yoga’s hallmark gadgets, together with the Airlift Vitality Shorts, Aspire Tank, Accolade Sweatpants and Accolade Crew Neck Pullover.
“This partnership with Alo felt like the right match as a result of my well being and wellness has all the time been a precedence for me. I like to maneuver each time I’ve the time, particularly with Yoga [and] Pilates,” Jisoo stated.
The partnership between Jisoo and Alo won’t be a big shock to BLACKPINK followers, generally known as BLINKs. It’s because Jisoo has been commonly seen donning attire from the Los Angeles-based athletic model, famend for its deal with clothes and way of life merchandise. In October final yr, she was captured carrying gadgets from Alo Yoga’s clothes line, fuelling fan expectations for collaborating with the model.
By having Alo Yoga underneath her belt, Jisoo has turn out to be the outstanding figurehead for a number of firms. Most notably, she holds the distinguished place of a worldwide model ambassador for Dior. All through the years, she has graced quite a few exhibits of the French luxurious model, typically making the trek from Seoul to Paris.
To mark her birthday final yr, she launched an unique celebratory lipstick shade in collaboration with Dior Magnificence. In a newer growth, Jisoo has been appointed as an envoy for Dyson, and she or he even took middle stage in a marketing campaign that includes a particular version Dyson Airwrap.
Since its institution in 2007, Alo Yoga has turn out to be a worldwide pioneer in activewear design and eco-friendly cloth franchises. From its inception, Alo has maintained a dedication to environmental consciousness and holds W.R.A.P. certification, guaranteeing a humane and sweat-shop-free surroundings.
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