Black Friday is when the vacation madness actually begins. However with that buying frenzy comes an unbelievable alternative on your small enterprise to drum up plenty of vacation gross sales. Actually, in 2021, folks spent a file $886.7 billion on Black Friday, up over 14 % in comparison with 2020!
To benefit from one of many greatest buying holidays of the yr, you wish to plan your Black Friday electronic mail marketing campaign forward of time, and reasonably than look ahead to the day to reach, it’s best to begin sending emails early.
As soon as your clients know to count on your electronic mail on Black Friday, you should use your subsequent electronic mail to current a singular provide, after which ensure that the perfect offers go to your finest clients. We’ll present you the way.
Learn on for our tricks to make this your most profitable Black Friday electronic mail marketing campaign but, together with templates and real-life examples that may encourage you to promote extra this vacation season.
When to start out your Black Friday electronic mail advertising and marketing
As consumers descend on shops (on-line and in-person) across the nation on the morning time on November twenty fifth, you don’t wish to be up on the identical time creating emails. As a substitute, schedule your Black Friday marketing campaign to start out at the very least every week early.
Your electronic mail sequence ought to have three emails:
- One which teases your offers
- One other that presents the provide
- A 3rd that closes with a last-chance reminder.
An electronic mail sequence like that is more practical than a single message and can assist you to keep prime of thoughts along with your clients, at the same time as they obtain a slew of different Black Friday emails.
When is Black Friday 2022?
Black Friday falls on the primary Friday after Thanksgiving. This yr, it’s on November 25, 2022.
The very best day to ship a Black Friday electronic mail marketing campaign
It’s best to begin your Black Friday electronic mail marketing campaign on Friday, November 18th, one week earlier than Black Friday, with a teaser electronic mail.
The teaser electronic mail that holds again the complete shock provides clients a style of what to anticipate whereas constructing pleasure. It additionally helps your second electronic mail stand out in a crowded inbox as a result of clients predict an electronic mail from what you are promoting.
The very best time to ship a Black Friday electronic mail provide
The very best time to ship your Black Friday provide is early on the morning of Black Friday (Nov. twenty fifth). This second electronic mail of your Black Friday marketing campaign presents the precise provide and supplies a timeline for a way lengthy the provide is legitimate.
Then, ship out a last-chance reminder along with your Black Friday provide within the afternoon, when buying begins to decelerate, to offer a mild reminder, create some FOMO (concern of lacking out), and provides your clients a couple of hours to take benefit earlier than the provide ends.
3 ideas for a profitable Black Friday electronic mail marketing campaign
Now that you understand why and when to ship out a Black Friday provide to your electronic mail record, let’s have a look at ideas to verify your electronic mail campaigns are profitable and truly drive gross sales for what you are promoting.
1. Be sure to ship pre Black Friday emails
I do know it may be tempting to forgo the pre Black Friday electronic mail and the follow-up provide on the afternoon of the vacation, but it surely’s actually value it to ship an electronic mail sequence as an alternative of only a single electronic mail.
By sending a pre Black Friday electronic mail with a teaser of your provide, you’re constructing pleasure along with your electronic mail subscribers. You’re additionally setting them as much as anticipate your electronic mail, which is vital as a result of in any other case you can simply get misplaced within the inbox when each firm sends their Black Friday electronic mail on the morning of November twenty fifth. Giving your clients a heads-up about your provide will allow them to know to search for your electronic mail on the vacation, in order that they don’t miss out in your particular provide.
2. Provide your clients one thing sudden
The usual low cost provide might be efficient, however when each different firm is utilizing the identical tactic, it may be onerous to face out. As a substitute of discounting your merchandise, take into account providing a distinct sort of worth they don’t count on, like exclusivity. Everybody likes to really feel like a VIP, so create a particular assortment of merchandise reserved for the purchasers that repeatedly help what you are promoting.
When you run a model constructed on a subscription mannequin, the VIP assortment might be reserved for subscribers. Together with a teaser in regards to the VIP product line within the first electronic mail of the sequence may present a lift in subscriptions earlier than Black Friday even arrives. If what you are promoting makes use of a distinct mannequin, you can maintain the merchandise and gives a secret, however let clients refer a buddy to develop your viewers on the identical time.
3. Get the suitable offers to the suitable folks
When you do provide a reduction to clients, ensure that they obtain it. Phase your electronic mail record into totally different teams of consumers. Then you may ship every phase a distinct vacation provide, such because the VIP product assortment to your most respected clients, and a easy 10% low cost to newer clients.
Segmentation additionally retains you from sending too many emails, or the improper one. If the e-mail despatched on the morning of Black Friday convinces a buyer to purchase a product, you don’t wish to ship them one other gross sales reminder electronic mail on the finish of the day. As a substitute, ship a thanks electronic mail, an incentive to refer a buddy, or a particular piece of vacation content material.
Black Friday electronic mail templates
The best method to make your Black Friday electronic mail look skilled and interesting is to start out with one in every of our Black Friday electronic mail templates! Take a look at just some of them under, accessible to make use of in Fixed Contact.
Black Friday tag sale template
Animated Black Friday template
Offers template
Restricted-time ecommerce template
Black Friday electronic mail advertising and marketing examples
Now let’s check out a few of our favourite real-world examples of Black Friday emails!
Plaid Friday
This electronic mail from La Provence highlighted an area different to Black Friday known as “Plaid Friday”, encouraging folks to buy at their retailer or at different small companies within the city of Rockport. We love the shoutout to small companies and that they included a point out of Small Enterprise Saturday as properly!
Scratch-off
We love this interactive electronic mail from BOSE, which inspires readers to “scratch off” to unveil a singular financial savings code. When customers click on the scratch-off picture, they’re taken to a touchdown web page that particulars the financial savings accessible to them. It is a nice method to flip Black Friday right into a sport and inspire readers to click on by to your web site.
Animated product characteristic
Isn’t this electronic mail from Article putting? We love this use of an embedded electronic mail GIF to showcase their product, with overlaid textual content highlighting their provide.
There’s nonetheless time to make an affect
Fortunately, you don’t must reinvent the wheel to get your vacation advertising and marketing off the bottom, even when you haven’t deliberate a factor simply but. Look again at your electronic mail advertising and marketing metrics. Main traits, just like the time of day with essentially the most opens, or the preferred topic traces, may help you form future campaigns. Consider how you can enhance in your previous success, and keep away from the ways that didn’t work.
Upon getting a sport plan, write a topic line that will get clients to open your electronic mail, embrace an attention grabbing headline, add the suitable photograph, and current a transparent name to motion. Double-check that the decision to motion button on the backside of the e-mail correctly hyperlinks to the suitable web page of your web site. After studying your electronic mail, clients ought to know precisely what to do subsequent.
Use Black Friday to energy your vacation advertising and marketing
I haven’t began my vacation buying, and I nonetheless don’t know how one can wrap a gift with solely three items of tape (Lies!), however I’m scheduling my Black Friday electronic mail sequence every week early.
Begin this yr’s advertising and marketing off proper by making a listing of vacation marketing campaign concepts on your viewers, test it twice, after which begin scheduling. Higher but, implement electronic mail automation, and when the tryptophan begins to lull you to sleep on Thanksgiving day, you’ll be capable of relaxation simple, figuring out your vacation advertising and marketing has already began.
