By Sean Tinney January 3, 2023
Not sending birthday emails to your subscribers? You can be lacking out on a chance for higher subscriber loyalty, extra engagement, and extra gross sales.
Think about it’s your birthday…
You roll over in mattress and seize your cellphone, sifting by means of texts and emails wishing you nicely in your big day. In your inbox, there’s a message ready for you with a free provide, only for you, that will help you rejoice.
Now, how do you are feeling? Appreciated? Particular? Properly, that’s the purpose of a birthday e-mail: to make your subscribers really feel particular.
Birthday emails are a terrific expertise on your subscribers, however as a marketer, you’ll get loads of advantages from them as nicely. In keeping with Experian, birthday e-mail campaigns have a:
- 342% increased income per message
- 481% increased conversion charges
- 179% distinctive click on charges
So in the event you’re questioning if you need to be sending a birthday e-mail, our suggestion is sure.
However earlier than you begin sending these particular emails… you’re going to want to know your subscribers’ birthdays.
The right way to get your subscribers’ birthdays
In your sign-up type
Surprisingly, many companies don’t ship out birthday emails just because they don’t take the time to gather that data.
So when establishing your sign-up type, add a customized area to gather your subscribers’ birthdays. Simply don’t make this a required area, as your subscribers’ e-mail addresses are crucial aspect. If you may get just one piece of knowledge, get that. Asking for an excessive amount of data could make folks not wish to join.
But when asking for folks’s birthdays doesn’t suppress your opt-in charges an excessive amount of, add an elective customized area for birthdays. And whenever you ask for somebody’s birthday data, simply ask for the day and month of their birthday. Persons are often prepared to share the month and day they have been born, however could also be hesitant to let you know which 12 months.
Professional tip: Contemplate including textual content beneath the birthday area that tells the shopper why you’re asking for his or her birthday. For instance, “Enter your birthday so we are able to ship you a present.” Persons are extra prepared to provide data in the event that they know why you want it and the way you’ll use it.
Right here’s how retailer DSW has arrange their sign-up type. This is a little more data than most sign-up varieties ask for, however you get the concept. Additionally notice how they’ve made the birthday data elective. That’s good.
In an e-mail marketing campaign
It’s not too late to gather birthday data in the event you didn’t get it by means of a sign-up type. Merely arrange an e-mail marketing campaign to gather your subscribers’ birthday data.
Use a topic line like:
“We wish to ship you a birthday reward!”
or
“We’ve a birthday reward for you, however we don’t have your birthday.”
Allow them to know why you wish to know their birthday, so that they’re extra prone to reply.
Additionally maintain this e-mail easy. Don’t mix requests for his or her birthday with a unique e-mail request, like asking for his or her zip code on the similar time.
This e-mail from Ann Taylor is a wonderful instance of acquire subscribers’ birthday data.
Arrange tags
When establishing the customized fields, additionally apply a birthday tag for every month so you’ll be able to simply create a birthday section that triggers an automatic birthday e-mail marketing campaign (extra on that in a second).
Make your reward one thing they can’t ignore
Give your subscriber one thing they’ll be enthusiastic about and one thing you don’t often provide. Usually, birthday emails have a coupon code that may be a particular deal, or a free provide redeemable on-line or in-store.
Everybody loves a birthday e-mail with an irresistible coupon. Listed here are a number of of our favourite birthday e-mail examples.
Hulu sends their viewers a free month.
Purple Robin celebrates a birthday with a free burger, no circumstances hooked up.
And for dessert, Nothing Bundt Muffins give subscribers an precise mini birthday cake.
Stand out from different birthday emails
You’re in all probability not the one one wishing your subscribers a contented birthday. So observe these finest practices to ensure your birthday emails stand out from the group.
Birthday emails topic strains ought to be easy and direct
A easy method is often finest in terms of the topic line. Comply with the topic line construction beneath.
Maintain the e-mail message quick and attention-grabbing
Don’t make your subscribers learn numerous textual content. All they need is to get their reward.
1. Maintain it quick, candy, and about your subscriber
This e-mail will not be about you, it’s about celebrating this big day on your subscribers. Now will not be the time to inform your organization story.
The message ought to want your subscriber a contented birthday, clarify the reward, and inform them redeem it. One of the best birthday emails are quick and simple.
Think about using a coloured button with clear instructions. For instance, “Redeem your birthday reward” or “Declare your $10 coupon now”.
2. Don’t ship generic emails
Birthday emails solely work in the event that they make your buyer really feel particular. Generic, one-size-fits-all emails don’t usually lower it.
3. Use eye-catching pictures or GIFs
Frequent GIFs present in birthday emails embrace balloons, confetti, and truffles.
Forever21 makes use of a enjoyable cake reward to make their birthday e-mail unforgettable.
Begin with a birthday e-mail template
You don’t must be an expert designer to ship amazing-looking birthday emails. Begin with a pre-designed e-mail template after which use a drag-and-drop builder to customise it.
Listed here are a number of birthday templates out there to all AWeber prospects. Simply choose one of many mobile-ready birthday e-mail templates and customise it to suit your model.
Give subscribers a present that’s straightforward to redeem
Individuals don’t wish to bounce by means of hoops to redeem a present, particularly on their birthday. So make sure that your reward is straightforward to redeem.
Right here’s an instance of a birthday e-mail that will get this proper:
Automate your birthday e-mail campaigns
Sending an e-mail to rejoice every of your subscriber’s birthdays yearly appears like numerous work. Not in the event you arrange a birthday e-mail automation collection.
With an automatic marketing campaign, you arrange the e-mail and timing as soon as. Then on their birthday (or the birthday month), the e-mail is mechanically despatched.
Take a look at this video for a step-by-step information to establishing your birthday e-mail automation, from establishing the shape to triggering the e-mail:
It’s straightforward to ship stunning birthday emails
It’s all the time nice to ship an e-mail to your subscribers on their birthday, however there aren’t any hard-set guidelines. Greater than half of birthday emails are despatched on a selected birthday. However a brand new pattern is to ship an e-mail firstly of the birthday month to permit them loads of time to redeem their reward.
For those who don’t redeem their reward, you’ll be able to all the time ship them a reminder e-mail on the finish of the month. Begin sending your birthday e-mail campaigns immediately with AWeber Free.
