Trial followers will discover a number of Easter eggs within the spot, the place Full of life’s voiceover declares, “Case closed! Betty Buzz might be scientifically one of the best glowing beverage on this planet.”
The marketing campaign drops because the fast-growing Betty Buzz has expanded its distribution to some 8,500 shops from BevMo and Complete Wine to Kroger and Albertsons, amongst others.
The model, which premiered in 2021 initially with a direct-to-consumer mannequin, offered 5 million bottles in its first full yr. This winter, Full of life made the primary nationwide restaurant deal for Betty Buzz through a partnership with the Yard Home chain. Its glowing grapefruit drink will probably be used for handcrafted Palomas at 85 areas.
