BET99 is now an official accomplice of the Nationwide Hockey League following a multiyear settlement between the 2 events.
The Canadian premium on-line sports activities betting, on line casino and free-to-play firm will staff up with the league on new free-to-play sport NHL PrePlay for followers in Canada.
On each sport day throughout the NHL season, followers will see a set of predictive outcome-based questions, corresponding to, “Who will win tonight’s sport?,” in addition to queries mined from NHL Edge knowledge, corresponding to, “Which of those gamers can have the toughest shot?”
Factors can be awarded primarily based on appropriate solutions, with the grand-prize winner on the finish of the season receiving 100,000 Canadian {dollars} ($73,405 at Tuesday’s alternate charge), and addition prizes together with a month-to-month journey giveaway to an NHL tentpole occasion (such because the NHL Winter Basic). NHL Store reward playing cards and weekly ticket giveaways.
BET99 will obtain broadcast publicity for its numerous manufacturers by means of Digitally Enhanced Dasherboards, the league’s strategy to dynamic dasherboard promoting, throughout U.S.-based common season and Stanley Cup Playoffs video games on Rogers Sportsnet all through the settlement’s time period.
And unique advertising and marketing rights and designations will join BET99’s manufacturers with NHL followers by means of the league’s digital, advertising and marketing and social media channels.
NHL vice chairman of enterprise improvement Jason Jazayeri stated in an announcement, “We’re thrilled to accomplice with BET99 and to advertise BET99.ca and BET99.internet on this distinctive and revolutionary free-to-play platform. This collaborative partnership has allowed us to create a completely new free-to-play sport that can concentrate on delivering a enjoyable and immersive sport to our followers, whereas additionally offering a degree of entry and prizing that we haven’t seen earlier than in our sport.”
BET99 CEO Jared Beber added, “This partnership is groundbreaking for Canadian hockey and sports activities followers. NHL PrePlay will amplify fan engagement and pleasure round NHL video games, particularly the prizes, which embody entry to once-in-a-lifetime experiences. Designed to assist our concentrate on schooling throughout the gaming area, the sport provides alternatives for gamers to discover the area and develop into extra educated with out making real-money wagers. Not solely is the NHL PrePlay program revolutionary and an amazing entry level for brand new and potential bettors, however the instructional facet additionally matches nicely with our concentrate on accountable gaming. We’ll additionally leverage our partnership with NHL star Auston Matthews, taking this settlement to the subsequent degree.”
