Monday, October 10, 2022
HomeMarketingBeReal, Roblox, Depop on 2022 Digital & Tech Sizzling Listing

BeReal, Roblox, Depop on 2022 Digital & Tech Sizzling Listing


The onward march of tech improvement has led to some combined outcomes this 12 months. The continued heralding of Web3 has just some nascent use instances, with Meta’s Quest 2 (our Hottest Gadget) serving because the gateway to extra mainstream adoption of the metaverse, and Roblox (Hottest Platform) making extra concerted strikes to make it marketer-friendly. Whereas the posturing between Elon Musk and Twitter (Hottest Obsession) held our consideration for all of the unsuitable causes, there’s trigger to be longing for our tech-filled futures. That might be the swelling reputation of the algorithm-rejecting photo-posting app BeReal (Hottest App) or the pattern towards pre-loved, sustainable procuring, proven by the expansion of Etsy-owned Depop (Hottest Purchasing Platform). From probably the most talked about, most compulsive, and, in some instances, most progressive, right here is Adweek’s 2022 Digital & Tech Sizzling Listing. —Lucinda Southern

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