LiveGood operates within the dietary complement MLM area of interest.
The corporate relies out of Florida and is headed up by CEO Ben Glinsky.
Glinsky (proper) made a reputation for himself within the MLM business as founder and CEO of Skinny Physique Care.
Skinny Physique Care seems to have been deserted in 2018.
The corporate was finally offered off to Valentus in early 2019.
Glinsky has a combined historical past spanning offline actual property, MLM lead era (Professional Builder) and working numerous different MLM corporations earlier than Skinny Physique Care (the final of which was Rejuvenate Worldwide).
One other identify I acknowledged on LiveGood company was Director of Community Advertising, Nauder Khazan (proper).
Khazan first popped up on BehindMLM’s radar in 2011, as founder and CEO of the pyramid scheme Stiforp.
BehindMLM got here throughout Khazan once more in 2019, as founder and CEO of AliveMax, and co-founder of Globallee. Each corporations seem to nonetheless be in enterprise.
Learn on for a full overview of LiveGood’s MLM alternative.
LiveGood’s Merchandise
LiveGood markets a variety of dietary dietary supplements.
Observe that whereas retail pricing is quoted under, discounted pricing is on the market to LiveGood Members for $9.95 a month or $99.95 yearly.
- Bio-Energetic Full Multivitamin (Males’s and Girls’s varieties) – “strategically formulated with the very best high quality elements on the optimum dosages to provide your physique 24 completely different nutritional vitamins and minerals”, retails at $12.95 for a bottle of 30 servings (60 capsules)
- D3-K2 – vitamin D complement, retails at $12.50 for a bottle of 60 capsules
- Extremely Magnesium Advanced – magnesium complement, retails at $12.50 for a bottle of 60 capsules
- Full Plant-Based mostly Protein – “designed to be the ULTIMATE Protein Complement in the marketplace, giving your physique the MAXIMUM quantity of diet with the very best elements on the PLANET!”, retails at $28.50 for a bathtub of 15 servings (20 g protein per serving)
- Natural Tremendous Greens – “like a security internet to your well being by filling within the nutrient gaps that our diets will not be offering us”, retails at $24.50 for a bathtub of 30 servings
- Natural Tremendous Reds – “include the very best quantity of fruit and vegetable extracts identified to assist enhance blood movement by growing our physique’s manufacturing of Nitric Oxide, boosting blood circulation, supporting mind and cognitive operate, sexual well being, coronary heart well being, immune operate and serving to to maximise your physique’s total well being!”, retails at $24.50 for a bathtub of 30 servings
- Natural Espresso – “wholesome natural weight administration espresso with mushrooms”, retails at $21.95 for a bathtub of 30 servings
- CBD Oil – “our CBD Oil represents that to the utmost stage. Derived from solely the highest 1% of hemp farms within the nation”, retails at $24 for a 1 oz. (30 ml) bottle of 750 mg or $34 for 1500 mg
- CBD Oil For Pets – “our 300mg rooster flavored pet system is nice to assist pets with nervousness, ache aid and a lot extra!”, retails at $18 for a 1 oz. (30 ml) bottle of 300 mg
- Important Aminos – “assist muscle power and performance, to assist keep lean muscle mass, to spice up stamina and restoration, and to advertise wholesome vitality and focus!”, retails at $28 for a bathtub of 30 servings
- Each day Necessities Pack – combines Bio-Energetic Full Multivitamin, D3K2 and Ulta Magnesium Advanced for $34.95 retail
LiveGood’s web site additionally particulars three “restricted time” merchandise:
No indication how lengthy they’ll be out there for, however I wished to notice Immediate Youth and Ageless Pores and skin Serum had been each Skinny Physique Care merchandise. Undecided how that matches into the acquisition by Valentus.
LiveGood claims its complement vary comprises “solely the very best high quality merchandise of their type out there anyplace on this planet.”
The dietary data labels recommend LiveGood’s merchandise are manufactured within the US.
LiveGood’s Compensation Plan
LiveGood’s compensation plan revolves across the sale of Membership, each to retail clients and recruited associates.
Retail (non-Member) Commissions
LiveGood pays commissions on the sale of merchandise to retail clients.
Retail commissions are paid out because the distinction between the retail and Member pricing of merchandise ordered.
LiveGood Affiliate Ranks
There are six affiliate ranks inside LiveGood’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Affiliate – join as a LiveGood affiliate
- Bronze – personally refer three Members and have a minimum of 5 Members throughout your downline
- Silver – personally refer ten Members or recruit three associates (every recruitment leg should have a Bronze or greater in it), and have a minimum of twenty Members throughout your downline
- Gold – personally refer thirty Members or keep recruit three personally recruited associates (every recruitment leg should have a Silver or greater in it), and have a minimum of 100 Members throughout your downline
- Platinum – personally refer 100 Members or keep three personally recruited associates (every recruitment leg should have a Gold or greater in it), and have a minimum of 5 hundred Members throughout your downline
- Diamond – keep three personally recruited associates (every recruitment leg should have a Platinum or greater in it), and have a minimum of two thousand 5 hundred Members throughout your downline
Members are LiveGood clients (retail and affiliate), who pay $9.95 a month or $99.95 yearly in trade for low cost pricing.
To rely in the direction of rank qualification, referred Members should be present with membership charge funds.
Member Referral Commissions
LiveGood pays Member referral commissions by way of a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the high of a unilevel group, with each personally recruited affiliate positioned immediately beneath them (stage 1):
If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel group.
If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
LiveGood caps Member referral commissions down ten ranges of recruitment (unilevel).
What number of ranges Member referral commissions are earned on is decided by rank:
- Associates earn 50% on stage 1 (personally referred Members)
- Bronze ranked associates earn 50% on stage 1 and 10% on stage 2
- Silver ranked associates earn 50% on stage 1, 10% on stage 2 and 5% on ranges 3 and 4
- Gold ranked associates earn 50% on stage 1, 10% on stage 2, 5% on ranges 3 and 4, 3% on stage 5 and a couple of% on stage 6
- Platinum ranked associates earn 50% on stage 1, 10% on stage 2, 5% on ranges 3 and 4, 3% on stage 5, 2% on ranges 6 and seven and 1% on stage 8
- Diamond ranked associates earn 50% on stage 1, 10% on stage 2, 5% on ranges 3 and 4, 3% on stage 5, 2% on ranges 6 and seven and 1% on ranges 8 to 10
Observe that Member referral commissions are solely paid on the primary month of membership. That is calculated off a $10 base membership value.
Recruitment Commissions
LiveGood associates pay a $20 charge once they join. LiveGood makes use of this charge to pay recruitment commissions.
LiveGood pays recruitment commissions utilizing the identical unilevel compensation construction and fee charges as Member referral commissions (see above).
Residual Commissions
LiveGood pays residual commissions on month-to-month Membership funds (each retail and affiliate Members).
Residual commissions are paid out once more utilizing the unilevel group, capped down ten unilevel group ranges:
- Associates earn 10% on stage 1
- Bronze ranked associates earn 10% on stage 1 and eight% on stage 2
- Silver ranked associates earn 10% on stage 1, 8% on stage 2, 5% on stage 3 and three% on stage 4
- Gold ranked associates earn 10% on stage 1, 8% on stage 2, 5% on stage 3, 3% on stage 4 and a couple of% on ranges 5 and 6
- Platinum ranked associates earn 10% on stage 1, 8% on stage 2, 5% on stage 3 and a couple of% on ranges 4 to eight
- Diamond ranked associates earn 10% on stage 1, 8% on stage 2, 5% on stage 3, 3% on stage 4 and a couple of% on ranges 4 to 10
Diamond Bonus Pool
LiveGood takes 2% of company-wide income and pays it out equally to Diamond ranked associates each month.
Becoming a member of LiveGood
LiveGood affiliate membership is $20.
LiveGood Conclusion
LiveGood’s enterprise mannequin is definitely attention-grabbing.
The advertising pitch is that that “92% of People are vitamin poor”, and that LiveGood has low cost dietary supplements with “top quality elements” to handle the issue.
I did observe that LiveGood don’t cite their “92%” determine.
Getting again to the enterprise mannequin; LiveGood pays retail commissions on product gross sales quantity, however in any other case you’re simply getting paid on Member charges.
That is sometimes an issue after we see Membership tied to the MLM alternative (entry to reductions isn’t a product). In LiveGood affiliate membership is an extra $20 in order that they’re within the clear there.
Whereas it’s technically true LiveGood are promoting and paying commissions on “entry to reductions”, it makes zero sense to buy entry until you’re going to purchase precise merchandise.
That is true for each associates and retail clients.
That is what makes LiveGood’s enterprise mannequin attention-grabbing. I feel it’s the primary time I’ve seen “entry to reductions” executed inside the boundaries of regulatory compliance.
All of that stated, if nearly all of LiveGood members are associates – the corporate can nonetheless function as a pyramid scheme.
LiveGood may simply negate this chance by baking in retail Membership necessities into rank development.
Pending that change, our greatest wager is figuring out retail viability.
For what you’re getting, LiveGood’s merchandise appear competitively priced – even at full retail. Full pricing is available on LiveGood’s web site with none hoops to leap by way of, so value comparability in opposition to the competitors is simple.
LiveGood themselves take a dig on the competitors with value comparisons on each product web page.
From an MLM due-diligence perspective, you’ll wish to know what number of retail Memberships your upline has offered versus recruited affiliate Memberships.
You’re on the lookout for a roughly even unfold, ideally ratioed in favor of retail over recruited associates. Gross sales quantity doesn’t actually issue into issues as LiveGood associates are solely paid on retail quantity.
When you discover your potential LiveGood upline is primarily targeted on promoting Memberships bundled with the $20 MLM alternative, beware.
In any other case if your individual comparability has confirmed LiveGood is aggressive in your space and on-line, the price of entry is reasonably priced and, so far as I can see, there’s no strings hooked up.
Good luck!
