As a serious step of the model’s reinvigoration, Below Armour has introduced the appointment of John Varvatos as Chief Design Officer. The brand new design head will start his companies on September 11, 2023.
The thought to combine Varvatos, a veteran of the style business, into the American sportswear agency, was conceived earlier this yr. Finishing up this imaginative and prescient, Below Armour has introduced his deep experience in fashion and type to the corporate.
Following this new appointment, Varvatos would be the Director of Artistic Design and the design studios in Portland, Baltimore, Oregon, and New York.
The style business has seen quite a few milestones achieved by John Varvatos. From skilled beginnings at Polo Ralph Lauren in 1983 to creating his personal clothes line within the 2000s, Varvatos has acquired many accolades from the designer neighborhood.
One among Varvatos’ best achievements up to now is the Calvin Klein boxer temporary, helmed as one of many best attire revolutions of the century.
Below Armour on Its Voyage to Revitalisation
Stephanie Linnartz, Below Armour’s President and Chief Govt Officer, addressed this new enterprise: “John will work in partnership with our product group to deliver attire, footwear, and equipment from idea to commercialisation, mixing efficiency and magnificence.”
Varvatos’ opportune appointment comes because the model’s income fell 2.4% to $1.32 billion through the buying and selling month of August. Due to this fact, to refresh the model and regain gross sales, Varvatos‘ appointment is a blessing in disguise for the Maryland-based firm.
Below Armour’s shopper calls for have been principally impacted in North America, considered one of its largest markets. Nonetheless, that is partially offset by its excessive demand in China, with an increase in Asia-Pacific gross sales by 14.5%.
