Beautycounter introduced a brand new partnership with retailer Ulta Magnificence. With this settlement, a choice of Beautycounter merchandise, together with fan favorites like All Vibrant C Serum and Dew Pores and skin Tinted Moisturizer, will now be out there in 500 Ulta Magnificence retail shops throughout the U.S. on March 5, and on-line at Ulta.com on February 26.
This transfer is one other step in Beautycounter’s efforts to leverage its omnichannel enterprise mannequin. The corporate already has retail areas in New York and Denver and different current retail partnerships, in addition to product availability by way of its personal web site and thru its direct promoting neighborhood of name representatives.
“Our partnership with Ulta Magnificence is an thrilling step towards attaining Beautycounter’s mission of getting safer merchandise into the palms of everybody,” mentioned Marc Rey, Beautycounter Chief Govt Officer. “We’re trying ahead to introducing new customers to our award-winning merchandise. We imagine that this partnership–and the ensuing progress of our neighborhood–will enable us to have a fair better impression on the way forward for magnificence as we lead the trade past clear the place all magnificence is uncompromising.”
