Cell video games firm King has appointed BBH to the artistic account for Sweet Crush Saga, the match-three puzzle recreation with over 5 trillion ranges performed.
King’s temporary will see BBH create a brand new model platform for Sweet Crush Saga for the US and UK markets this summer season.
King affiliate model director Amy Kilty says:“We’re thrilled to be working with BBH on a brand new model positioning for one in all our hottest and well-known manufacturers, Sweet Crush Saga.
“Having lately celebrated 10 years because the hit cell recreation first landed on our screens, it’s necessary for us to proceed constructing on that success by establishing a novel model and character that can set us up for the subsequent ten years and past. We’re excited concerning the work and the route of journey we’ve seen from BBH.”
BBH ECD Helen Rhodes says: “Engaged on probably the most standard cell video games of all time is massively inspiring for us. We’re wanting ahead to serving to the workforce at King take the Sweet Crush Saga model to the subsequent stage.”
